Levels Beyond is leveling up.
The Denver-based startup announced Thursday that it has raised $2.5 million, bringing the total it has raised to $7.5 million. That entire amount has come from TVC Capital, a small San Diego, CA-based growth equity firm that specializes in software deals.
Levels Beyond also announced new partnerships with the Sundance Institute, host of the annual Sundance Film Festival, Adobe (NASDAQ: [[ticker:ADBE]]), and Globecomm Systems. Levels Beyond is developing what it terms a content inventory platform for digital videos and photos named Reach Engine. The company said Reach Engine can be used to take the “passive” digital content in a company or organization’s archives and turn it into “active” media that can be watched by consumers. Levels Beyond said Reach Engine manages millions of digital video files every month.
Making content from the archives available to a large audience is one way companies can generate revenue, Levels Beyond CEO Art Raymond said in a release.
“We are experiencing heightened interest in our platform as companies begin to regard their media not just as data files, but also as valuable inventory to be monetized,” Raymond said. Representatives of the company were not available for further comment.
The release said additional financing will be used to push for continued sales growth and to address opportunities with clients like large media companies, consumer brands, and public and private institutions with significant media assets. The company already has assembled an impressive list of clients, according to its website. They include Disney, Viacom, and Comcast.
