Cleantech Entrepreneurs—and Sasquatch—Star at Surge Demo Day

Energy is a vital industry to the global economy, yet many of the basic practices to find, extract, and deliver oil and gas have not changed in decades. That situation has proven to be fertile ground for cleantech accelerator Surge and its startups.

Earlier this week, Surge’s third class made their debut in front of a packed audience of investors, entrepreneurs, and mentors at Houston’s House of Blues. The startup founders presented technologies that aim to digitize oilfield processes such as the maintenance of tens of thousands of stripper wells, calculate complex engineering questions in the cloud (and on multiple devices), and in using Big Data to more accurately locate new targets for oil exploration.

“Oil production in Texas has doubled since the early 1980s,” said Arshad Matin, president and CEO of Paradigm, which sells specialty software to oil and gas companies.

But because of the long slump in oil production from the late 1980s throughout the 1990s, energy employees are either “a few years from retirement or just out of college,” he added. “That gap [in the energy employment continuum] means software plays an important role in helping the industry make this transition.”

As younger workers become a larger part of the Oil Patch’s workforce, entrepreneurs like those at Surge are creating tools that incorporate the technologies those workers are used to in other parts of life. Francois Merer, sales and marketing manager for Seisquare, says the French company’s seismic mapping software “looks and feels like a video game.”

But instead of calling plays on the gridiron in Madden Football or causing mayhem in Grand Theft Auto, these players are seeking black gold deep beneath the earth’s surface.

Amar Pradhan, founder and CEO of New York-based 10Six, a smart grid software company, says its service is akin to a “AirBnB for batteries.” The startup can help customers make money from backup high-power batteries that normally sit idle, just like a homeowner renting out an unused room to make money.

Still, the entrepreneurs

Author: Angela Shah

Angela Shah was formerly the editor of Xconomy Texas. She has written about startups along a wide entrepreneurial spectrum, from Silicon Valley transplants to Austin transforming a once-sleepy university town in the '90s tech boom to 20-something women defying cultural norms as they seek to build vital IT infrastructure in a war-torn Afghanistan. As a foreign correspondent based in Dubai, her work appeared in The New York Times, TIME, Newsweek/Daily Beast and Forbes Asia. Before moving overseas, Shah was a staff writer and columnist with The Dallas Morning News and the Austin American-Statesman. She has a Bachelor's of Journalism from the University of Texas at Austin, and she is a 2007 Knight-Wallace Fellow at the University of Michigan. With the launch of Xconomy Texas, she's returned to her hometown of Houston.