Boston Tech Roundup: SimpliSafe, SeeWhy, Springpad, Evergage

Some fundraising deals big and small, an acquisition, and a startup shutdown in this trip through innovation sector headlines around Boston in the past week:

SimpliSafe, a Cambridge, MA-based home security company, has raised $57 million from venture firm Sequoia Capital. The deal had been rumored last month, and the company disclosed the amount of investment this week. SimpliSafe was founded in 2006 and claims more than 100,000 customers. The company sells packages of security monitoring devices that can connect to a mobile phone and don’t require long-term contracts like some competitors.

SeeWhy, a Boston-based e-commerce marketing software company, has been acquired by German software company SAP. The price was not disclosed. In a blog post, the smaller company says it will continue operating as an SAP subsidiary. SeeWhy says it is used by more than 4,000 e-commerce websites worldwide.

Springpad is going out of business. The Charlestown, MA-based startup offered a life-organization app, often compared to bigger rivals like Evernote, but says in a blog post that it will be closing down June 25. Springpad had raised about $10 million from investors that included Fairhaven Capital, but only attracted 5 million registered users over about six years.

Evergage, a Boston-based website marketing software startup has raised a $4 million Series A investment. The financing was led by G20 Ventures, with previous investors also participating. Evergage, founded in 2010, was originally known as Apptegic. It counts Wayfair, Publishers Clearing House, and the Palms Casino Resort among its customers.

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.