Blackboard CEO Jay Bhatt on the Global Future of Edtech

What does the head of one of the world’s biggest edtech companies, Blackboard, think about the future of education?

First, you should know a little about his background. Jay Bhatt was a middle-school math teacher in the early ‘90s, teaching sixth-graders in Richmond, CA. He went on to work as an investment banker, specializing in mergers and acquisitions, and later became an executive at design software firm Autodesk (NASDAQ: [[ticker:ADSK]]). More recently, he served as CEO of Progress Software (NASDAQ: [[ticker:PRGS]]) for about a year before joining Blackboard as chief executive in late 2012. (Co-founder and former Blackboard CEO Michael Chasen left to go work on a social/mobile startup.)

Blackboard has a long and involved history as a pioneer in education technology. The firm was started in 1997, raised more than $100 million in venture funding, went public in 2004, and was bought out by private investors, led by Providence Equity Partners, for $1.6 billion in 2011. The company is making between $650 million and $700 million in annual revenue, Bhatt says.

Blackboard is best known for its learning management software, which helps teachers do things like manage classroom data, track assignments, and deliver online courses and materials. Over the past decade, Blackboard has expanded into other areas like collaboration, communications, analytics, and mobile apps. And this year it has moved into student databases and profiles (through its acquisition of MyEdu) and is also rolling out an online bookstore.

Amid its expansion, Blackboard has faced competition from efforts like Moodle, Sakai, and Canvas (Instructure), as well as from smaller startups buoyed by increasing venture-capital interest in education.

A snapshot of Blackboard’s business: About 80 percent is higher ed and professional ed, while 20 percent is K-12. Eighty percent is domestic, with 20 percent being international. That last figure could change a lot in the future (more on that below). Consider that Bhatt’s previous software companies, Autodesk and Progress, did something like 65 percent of their business overseas.

The company currently has about 2,800 employees. Its headquarters is in Washington, DC, but it has offices in Boston (where Bhatt resides), Austin, San Francisco, London, Brazil, and soon, Singapore, among other places.

I sat down recently with Bhatt at Blackboard’s office in the Fort Point neighborhood of Boston. We covered a lot of topics—from the rise of massive open online courses (MOOCs) to whether there’s a bubble in higher education—but one thing we kept coming back to was the global market for edtech.

“Education tech hasn’t really exploded yet,” Bhatt says. “The big software companies all have education practices, but they’re not really focused on education.”

Bhatt’s goal is to solidify Blackboard’s position as an entrenched leader in the market. And the key to that is thinking globally and long-term, he says.

“We’ve heavily invested internationally,” Bhatt says. “We’re really focused on the globalization of education.” As he puts it, that process

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.