AppNexus Acquires Yieldex for $100,000,000

  • Feed Type
  • Date
    3/19/2015
  • Company Name
    Yieldex
  • Mailing Address
    101 Fifth Avenue 6th Floor New York, NY 10003 USA
  • Company Description
    Yieldex is a developer of software for the allocation of advertising inventory with the objective of CPM optimization.
  • Website
    http://www.yieldex.com
  • Transaction Type
    M&A
  • Transaction Amount
    $100,000,000
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    The acquisition will be paid for with a combination of cash and stock.