Specialized Capabilities Put San Diego on the Geospatial Map

Yash Talreja says most people don’t know that cell phones were around for 30 years before they became affordable, useful, and prevalent devices for ordinary consumers. Now he says the same thing is happening with geographic information systems, or GIS. “For 30 years, it was a very specialized area,” Talreja says. “It was used by the very few.”

Nowadays, however, a confluence of forces is making GIS technology far more powerful, appealing, and pervasive—and San Diego’s resident expertise in software development and related technologies is putting the city near the center of the GIS development map. As a result, the San Diego Software Industry Council is organizing a GIS interest group to focus on various aspects of geospatial information processing, including geo-coding, location-based services, analysis, and visualization. Talreja, who is the group’s designated chair, says the combination of mapping technology, precise global positioning satellite technology, and the Internet with its search engine capabilities has made GIS one of the industry’s hottest sectors in the past two or three years.

Finding something on Google Maps is one thing, Talreja says. But the problem becomes more interesting when you get hungry while driving around, and the map interface on your phone or GPS device identifies and locates five restaurants within a six-block radius. Talreja says the spread of such location-based services means “The time will soon come when you’re gas tank indicator light comes up, and the map shows you where the nearest gas station is located.”

“There is a massive amount of data lying around that is related to a spot on the map, (environmental, traffic, health),” Bob Slapin, executive director of the software industry council, tells me by e-mail. “This data is often in different silos and in most cases making sense of it requires running around, finding it and mapping it somehow. The data is often structured and unstructured,” meaning software with a certain versatility is required to process it.

Slapin says he’s involved with EcoLayers, a San Diego GIS company developing interesting applications for watershed management. “This may sound boring but there is a realization that the control of water quality has a significant impact on the available water resources. Present management of this data is a nightmare.”

While San Diego’s software industry has about 10 active special interest groups (Slapin says, “we call them BIGS, Business Interest Groups”), there seems to be a special regional strength in geospatial systems. “We noticed

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.