Consumer review site Trustpilot on Thursday said it raised $73.5 million in a Series D round to further fuel its North American expansion.
Last summer, Danish-born Trustpilot set up offices in New York, and it currently has a staff of 100 here. The reviews collected on Trustpilot cover such brands as Rosetta Stone, B&H Photo, JustFab, and CheapOair.
CEO and founder Peter Holten Mühlmann says some of Trustpilot’s new funding will go towards scaling up the staff in New York, which is part of a globalization strategy for the company. “We just got an additional floor for the building, so we’re ready to expand,” he says. “Over the next six to 12 months, we’re going to double the office.”
Though the New York office started out primarily for sales, Mühlmann says the new hires will be across different roles, including software development, accounting, and marketing. The funding should also give Trustpilot enough cash to do more staff doubling at its offices in the future, he says. “We’ll be hiring pretty aggressively.”
Trustpilot will look to job candidates from outside of New York, as well as from within the city, to fill the new openings at the office. The consumer-facing side of the website, Mühlmann says, will be built up by the staff operating in New York. That will include a new development team and product staff. The company also wants to strengthen its business-to-business marketing operations from its New York location. “There’s a lot of decision power moving to that office,” he says.
Vitruvian Partners led the latest round, with DFJ Esprit, Index Ventures, Northzone, and Seed Capital Denmark participating. Thus far, Trustpilot has raised $118.5 million in funding.
