Proceeds Purposes Handshake will use the new funds, in part, to broaden and deepen its university partnerships across the country, expanding the network and enabling new schools to seamlessly implement the system. Handshake will also increase its engineering and product development efforts significantly. Shortly, Handshake will begin rolling out premium tools for employers, to better help companies target the right campuses and students, build their employer brands on campus, search for the best students, and integrate their college recruiting data with other HR systems.