Vertical Mass Receives $5,000,000 Series A Financing Round

  • Feed Type
  • Date
    10/20/2016
  • Company Name
    Vertical Mass
  • Mailing Address
    3617 Eastham Dr. Culver City, CA 90232 USA
  • Company Description
    Vertical Mass is an exciting, venture-backed start-up disrupting the $40B+ brand media buying ecosystem. Our data management platform allows any of our clients to aggregate fans across all digital platforms and turn them into a strong performing marketing opportunity.
  • Website
    http://www.verticalmass.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $5,000,000
  • Transaction Round
    Series A
  • Proceeds Purposes
    Vertical Mass plans to put its Series A raise to work by using it to grow their engineering and data science teams and greatly scale business development and sales efforts. It also plans to use a portion of the funds to launch a new enterprise marketing operating system (OS) specific to the needs of the customer categories the company serves.
  • M&A Terms
  • Venture Investor
    Greycroft Partners
  • Venture Investor
    Formation 8
  • Venture Investor
    Sierra Wasatch
  • Venture Investor
    Canyon Creek Capital
  • Venture Investor
    Magnetar Capital Return
  • Venture Investor
    Undisclosed