Flexera Buys MetaSaaS for Austin Startup’s SaaS Management Tool

Austin—A two-year-old tech startup that helps businesses manage their subscriptions to software-as-a-service applications has sold to software and security manager Flexera. Terms of the deal weren’t disclosed.

Austin, TX-based MetaSaaS helps companies track the use of software-as-a-service, or SaaS, programs, and offers them help determining whether to stay subscribed based on how customers interact or respond to the apps, according to Flexera. The prevalence of SaaS programs used by businesses has been increasing at businesses—everything from Salesforce to Slack—and Itasca, IL-based Flexera says MetaSaaS will help it “rein in spending on more than 32,000 SaaS applications.”

Flexera offers other similar services for managing IT assets and overall cloud and software security. The company is changing MetaSaaS’s name to Flexera SaaS Manager.

MetaSaaS was founded in 2016 and received a $1.5 million seed round of funding led by Mark Cuban. Barracuda Networks and Brett Hurt, founder of Austin-based businesses data.world and Bazaarvoice, also participated.

Author: David Holley

David is the national correspondent at Xconomy. He has spent most of his career covering business of every kind, from breweries in Oregon to investment banks in New York. A native of the Pacific Northwest, David started his career reporting at weekly and daily newspapers, covering murder trials, city council meetings, the expanding startup tech industry in the region, and everything between. He left the West Coast to pursue business journalism in New York, first writing about biotech and then private equity at The Deal. After a stint at Bloomberg News writing about high-yield bonds and leveraged loans, David relocated from New York to Austin, TX. He graduated from Portland State University.