Report: Lucid Commerce Lands $3M

Seattle-based Lucid Commerce, a startup focused on business intelligence for direct marketers, has raised a round of equity funding, according to a regulatory filing. The total offering amount is listed as about $4 million. TechFlash reports that Lucid has raised $3 million from Kirkland, WA-based OVP Venture Partners and European venture firm Adinvest. OVP previously led Lucid’s $2.5 million Series A round, announced in June 2008. Lucid Commerce is led by co-founder and CEO Tyson Roberts, a former employee of Seattle-based aQuantive.

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.