MeLLmo Raises $4M to Expand its Market for Mobile Business Intelligence Software

MeLLmo, a Del Mar, CA, startup developing graphics and visualization software, has raised $4 million from private investors to accelerate its penetration in the market for 3G mobile devices. The secondary round means MeLLmo has now raised a total of $10 million from its angel investors since the company was founded 21 months ago.

“I think we’ve ended up with a whole new paradigm for how to visualize and analyze data,” says Santiago Becerra, a co-founder and MeLLmo’s chairman and CEO. While the company initially focused its software for use on Apple’s iPhone, Becerra tells me MeLLmo intends to broaden its development efforts to other 3G smart phones. And as the advantages of its software become more widely understood, Becerra says he even anticipates demand among PC users.

Roambi Cardex DisplayThe business-oriented iPhone application that MeLLmo introduced in May enables users to restructure statistics and other types of data gleaned from Excel spreadsheets, HTML table data, CSV files, and Salesforce CRM reports into interactive charts and graphical displays. The software also allows users to analyze and share their graphical displays with others.

The company, which currently has 28 employees, plans to use its new funds to expand MeLLmo’s sales and business development resources.

Becerra, who co-founded MeLLmo in January 2008, says it is his fourth company. His previous software company, Infommersion, developed Xcelsius, software that provides consolidated views of key business metrics. Becerra, a former Booz Allen & Hamilton management consultant with a Harvard MBA, sold Infommersion to Business Objects in 2005 (the software is now owned by SAP). He also was the founding CEO of Graphical Information, a software company he sold to Oracle in 1998.

Becerra tells me his current startup was still in stealth mode last

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Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.