Four Boston Startups Make Their DEMO Debuts in San Diego

Company presentations and new product launches officially began yesterday in San Diego at the “launchpad for emerging technology” otherwise known as the DEMOfall 09 conference. More than 550 demonstrators, attendees, and others have registered for the three-day event, according to organizers. In the main event that ends today, company founders get 6 minutes on stage to demonstrate their startup’s technology to the media, investors, and prospective corporate buyers.

Organizers note that “since the beginning, DEMO conferences have hand-selected some of the most successful and revolutionary companies in business today.” But it seems odd to me that none of the 56 companies that were chosen (and that paid handsomely) to make presentations at this year’s DEMOfall conference are actually based in San Diego. The same goes for an additional 14 early stage entrepreneurs in pre-launch mode who were selected to make a 90-second pitch of their prototype technology to the DEMO audience.

Demo participants take to the stageContent management technology seemed to be a prevalent theme among the products and concepts launching at the conference. The presentations (which can be viewed live on the Demo website) include applications for consolidating and managing online social media accounts as well as managing favorite online shopping sites, along with a mobile mapping application that features location-based services that help users find particular merchants and restaurants.

As Greg noted yesterday, four of the startups launching at the conference are from Seattle and Portland, OR. Here are some notes and insights on four companies from the Boston area—Xconomy’s other home town—that chose DEMOfall09 to show off new products or have their first public coming out:

Emo Labs, based in Waltham, MA, was among the companies that seemed to attract the biggest and most persistent crowds around the debut of its “invisible speaker” technology and exhibit in the DEMO Pavilion. The company has developed audio technology that uses piezoelectric actuators to produce high-quality stereo sound on a single optically transparent membrane that can be integrated with the display screens of TVs, laptops, computers, and even mobile devices. Wade profiled the startup back in July; it’s led by CEO Jason Carlson and was founded in 2005 with venture backing from Polaris Venture Partners.

Traackr, based in Boston, demonstrated its “A-list” search engine tool, which uses online resources to help identify the most influential people on any topic or subject area. CEO Pierre-Loic Assayag tells me that Traackr’s “influence mapping” technology has proved especially useful for

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.