Andover, MA-based envIO Networks has spent several years developing a recommendation technology called “Social Genome” that helps mobile phone owners find applications they’ll like based on the preferences of their friends and acquaintances. Today envIO introduced software called Chorus that applies the Social Genome technology to the 100,000-plus apps in the Apple iTunes App Store. Chorus, which is itself an iPhone app, lets users see which other apps their friends are using and how they’re rated. “iPhone users already ask friends and colleagues about cool, new apps. Chorus makes it simple,” Linda Barrabee, a former Yankee Media and Jupiter mobile analyst who is an advisor to envIO, said in a statement.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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