Redfin Raises $10M More to Improve Customer Service, Expand, and Invest in R&D

Well, this does nothing to change the downward trend of early-stage software financings, but it’s good news nonetheless. Seattle-based Redfin, the online real estate broker and information discovery service, has announced a $10 million Series D funding, led by new investor Greylock Partners, the Silicon Valley venture firm formerly based in the Boston area. Existing investors Madrona Venture Group, Draper Fisher Jurvetson, Vulcan Capital, and The Hillman Company also participated in the round, which brings Redfin’s total funding to $30.8 million.

Redfin says it will use the cash “to scale its infrastructure for delivering extremely high levels of customer service, to expand into new markets and to invest in research and development.”

By most accounts, the company has had a very strong year, even as the real estate market has contracted and valuations have fallen. Redfin has generated its first profits, shipped what it says is the highest-rated iPhone app for real estate, and increased its website visits by more than 200 percent.

Glenn Kelman, Redfin’s CEO, talked about the significance of the new funding, and hinted at a goal of taking the company public. “Greylock’s experience developing some of the Internet’s most recognized consumer brands as well as its appetite for building large-scale public companies are a perfect fit for our ambitions,” Kelman said in a statement. “We believe that our ability to invest in technology and our consumer-first commitment give us a shot at reinventing a very fragmented, sales-driven real estate industry.”

Redfin was founded in 2002 and serves home buyers and sellers with real-estate listings, maps, analytics, tax records, and other information. Besides Seattle, it has operations in California, New York, Maryland, Massachusetts, Virginia, Washington DC, and other metro areas. Redfin recently rolled out a new version of its website, which includes near-real-time data and photos of recent home sales, as well as links to blog discussions of listings, all on a national scale.

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.