Marketers (and others) may understand the “why” of social networking and community-driven web initiatives, but the “how” is another thing altogether. This next event in the MITX Marketing Technology Series goes real-world to look at the technologies available to drive these initiatives.
More informations and registration at the event web site.
Author: Richard Freierman
Richard has 30 years experience keeping the wheels on the bus, starting at Computer Design & Applications, where he created and managed an engineering support group charged with software technical publications, beta testing, and software release. His subsequent management and operations experience has included the Image and Meaning Conference (MIT 2001), retail management for Video Signals, a 7 store regional chain, and campaign management for four successful municipal elections in Cambridge, MA. Around the dawn of the World Wide Web, Richard was Web guru and creative partner for the Family Surfboard, a website for kids’ online activities. He also co-authored Save the Earth at Work (Bob Adams Inc., 1991) and Corporate Realities and Environmental Truths (Wiley, 1993). While Richard doesn’t get to apply his SUNY Forestry Degree very often in Cambridge, it does help him see the forest for the trees.
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