As Wireless Industry Moves From Voice to Data, Qualcomm’s Top Execs Discuss Their ‘Big Bets’ on Next-Generation Technologies

Qualcomm CEO Paul Jacobs seemed upbeat, at times even jocular, during a town hall forum at the wireless giant’s corporate headquarters Wednesday night. Perhaps his good humor stemmed from the kickoff question from moderator Brian Modoff, the Deutsche Bank Securities analyst, who asked Jacobs how he views Qualcomm now that the company has entered a relatively peaceful era following years of intense litigation against Broadcom, Nokia, and others.

“I look forward to hanging out with engineers more and the lawyers less,” Jacobs said.

Jacobs, who has a doctorate in electrical engineering from UC Berkeley, talked like he’s already hanging with the engineers. He highlighted Qualcomm’s plans in China, the convergence of smartphones and “smartbook” computers, networks getting to very high data rates, and the “big bets” Qualcomm has placed on future technologies. Jacobs said those big bets include Snapdragon, the family of ARM-based (Advanced RISC Machine) microprocessors that Qualcomm developed for use in smartphones and other mobile computing devices.

Also on stage was Len Lauer, the company’s chief operating officer, and Steve Mollenkopf, president of QCT (Qualcomm CDMA Technologies), which ranks as the world’s largest provider of wireless chipsets and software solutions. As the wireless industry moves increasingly from voice to data, Lauer said Qualcomm is pursuing new business opportunities in social networking, Internet video, games, mobile commerce, and machine-to-machine communications.

One key to Qualcomm’s ability to differentiate itself at a time of anticipated consolidations, Mollenkopf said, is its ability to be a wireless systems provider. Another key trend that provides Qualcomm the opportunity to differentiate itself, Mollenkopf said, is the increasing integration of digital media and other consumer electronics features in cellular phones.

The Qualcomm executives said they expect 4G wireless technologies to take a number of years to gain market penetration. After the requisite data cards become available, which is expected next year, 4G handsets will become available in 2011, and it will likely take six to eight years for sales of 4G phones to reach 50 million units.

Meanwhile, Qualcomm plans to emphasize what it calls

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.