Ace Metrix Obtains $6,000,000 Series B Financing Round

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b38af771-4284-47e5-ad32-a5708e6f6fc6&Preview=1
Date
12/16/2009
Company Name
Ace Metrix
Mailing Address
11858 La Grange Avenue Los Angeles, CA 90025
Company Description
At Ace Metrix, the ad guys joined with innovative researchers and technology experts to create a new way of providing traditional copy testing, tracking studies and trending analysis.
Website
http://www.acemetrix.com
Transaction Type
Venture Equity
Transaction Amount
$6,000,000
Transaction Round
Series B
Proceeds Purposes
The new funds will be used to expand sales and marketing of the company’s fast-growing online television advertising effectiveness measurement service.
M&A Terms
Venture Investor
Leapfrog Ventures
Venture Investor
Hummer Winblad Venture Partners
Venture Investor
Palomar Ventures