CloudSwitch Details Plans to Bridge Corporate Data Centers, Cloud Resources

Doing your business computing on cloud systems owned by companies like Amazon sounds like a great idea, on the surface of it. Who wouldn’t want to rent computing resources just for the time they’re needed, rather than shelling out for expensive on-premises equipment that might sit idle half of the time? The problem is that most big companies have already invested millions in their data centers, and have painstakingly assembled the right set of operating systems, enterprise applications, and virtualization technologies to support their businesses.

CloudSwitch, a venture-funded startup in Burlington, MA, has built software that gives companies a way around this dilemma, allowing them to try cloud services without having to abandon their legacy systems. In a nutshell, the software erases the boundaries between on-premises and off-premises computing systems, at least from the user’s point of view, making cloud systems into nothing more than a temporary extension of existing resources. It’s like adding a room on to your house just for the weekend, when you’re having guests over.

When we first profiled CloudSwitch back in June 2009, its executives weren’t saying much about how the software does this, or exactly why it’s a money-saving proposition. But recently the company has been testing its software with beta customers and talking more openly about the product. And last month I got a briefing from John McEleney, CloudSwitch’s CEO, and Ellen Rubin, its co-founder and vice president of products, on the company’s progress since the summer—which already “feels like a decade ago,” McEleney says.

While the 2008-2009 recession hit business hard, McEleney says, it was good news in a way for CloudSwitch, since the ongoing pressure to reduce costs is forcing many companies to look harder at cloud computing. “The reality is that hardware costs are pretty fixed, so it was a lot people who got decimated,” McEleney says. “The people who remain—the IT guys who keep things running—are the ones hurt the most. They have to do more with less. So we see 2010 as the year when many organizations will be testing out [cloud] applications.”

Most of CloudSwitch’s potential customers are already using virtualization software from companies like VMware to make the most of their existing hardware, by yoking together separate machines and letting them run multiple operating systems. So Cloudswitch’s tool is designed to run inside those virtualized environments. Its job is to

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/