Allurent Reels in $2M

[Updated. See below. 7:35 pm Eastern time. 2/22/10] Allurent, a Cambridge, MA-based provider of online shopping software, has raised $2 million in its third round of venture capital, company CEO Graeme Grant confirms. The funding will help the company continue to grow sales of an on-demand software product, which was launched about a year ago, according to the CEO. Investors in the round were all repeat backers, including one institutional investor, Waltham, MA-based Polaris Venture Partners, and a group of angel investors. Jon Flint, a general partner and co-founder of Polaris, is on the board at Allurent. Bob made trip to Allurent, and memory lane, to check out the company’s e-commerce software a few years ago. [Editor’s note: This story was updated with information from Grant, who contacted Xconomy after we initially published the news about the financing based on an SEC filing made by the company.]


Author: Ryan McBride

Ryan is an award-winning business journalist who contributes to our life sciences and technology coverage. He was previously a staff writer for Mass High Tech, a Boston business and technology newspaper, where he and his colleagues won a national business journalism award from the Society of American Business Editors and Writers in 2008. In recent years, he has made regular TV appearances on New England Cable News. Prior to MHT, Ryan covered the life sciences, technology, and energy sectors for Providence Business News. He graduated with honors from the University of Rhode Island in 2001 with a bachelor’s degree in communications. When he’s not chasing down news, Ryan enjoys mountain biking and skiing in his home state of Vermont.