Allurent Garners $2,000,000 Series C Funding

  • Feed Type
  • Date
    2/22/2010
  • Company Name
    Allurent
  • Mailing Address
    222 Third Street Cambridge, MA 02142
  • Company Description
    At Allurent, we are passionate about transforming online shopping from a dull, utilitarian and often frustrating task into an enticing and entertaining experience that parallels and even surpasses the physical store. We are convinced that online shopping can be infinitely more exciting and rewarding than the click-wait-load environment we settle for today.
  • Website
    http://www.allurent.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $2,000,000
  • Transaction Round
    Series C
  • Proceeds Purposes
    The funding will help the company continue to grow sales of an on-demand software product, which was launched about a year ago, according to the CEO.
  • M&A Terms
  • Venture Investor
    Polaris Venture Partners
  • Venture Investor
    Undisclosed