Cambridge, MA-based LocaModa, whose software lets people using cell phones and computers connect with public displays in indoor and outdoor locations, said today that it has launched a multiplayer, cross-platform word game called Jumbli. The Web- and text-messaging based game allows players on social networking sites such as Facebook to compete with audiences interacting with advertising-supported LocaModa displays in hundreds of locations, including a Jumbotron display in New York’s Times Square. “LocaModa is uniquely positioned to tap into and monetize over 36 billion previously unreachable, cross-channel advertising impressions in over 300,000 social locations in the U.S. alone, with immediate global growth potential,” LocaModa CEO Stephen Randall told Xconomy by e-mail today.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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