Regence BlueShield Buys Kinetix

Seattle venture capital firm Maveron announced today that Kinetix Living Corp., one of its portfolio companies, has been acquired by Regence BlueShield of Washington state. Terms of the deal weren’t disclosed. Kinetix, which was founded in 2000 and based in Seattle, provides customized health and nutrition programs to corporate customers and individuals. Regence is the largest health insurer in the Northwest and Intermountain region, with more than 2.5 million members in Washington, Oregon, Idaho, and Utah.

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.