Here’s an app that seeks to eliminate those impulse junk food purchases for its users. Shop to Lose, made by PICKKA, a division of Mountain View, CA-based health technology company Evincii, converts health guidelines into an individualized grocery shopping guide. It offers nutrition recommendations on thousands of common packaged food items and restaurant options, in an attempt to take some of the mystery out of dieting. The app, released in late March, is free for the next six months on Apple’s iTunes App Store.
Author: Erin Kutz
Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.
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