Two local Internet-based marketing companies disclosed news of Series B funding rounds this week.
ClickSquared, based in Needham, MA, said in a release yesterday that it has closed an $11 million Series B round led by JMI Equity, ABS Venture, and Flybridge Capital Partners. The company offers a software-as-a-service system that clients can use to manage direct marketing efforts via e-mail, text messages, Web pages, and widgets, as well as mail, phone, and fax. Formed in 2007 from the merger of Waltham’s Click Tactics and Arizona-based Intrasight, ClickSquared has raised a total of $46 million. The company also announced this week that former CEO Andrew Frawley has been replaced by Wayne Townsend, the company’s long-time COO.
RatePoint, based in Needham, MA, secured $10 million in Series B funding in a round led by Castile Ventures of Waltham, MA, with participation by existing investors .406 Ventures and Prism VentureWorks. The company’s online surveys and widgets help RatePoint’s clients collect customer feedback and share it in the form of reviews. In a press release reproduced by Private Equity Hub, Castile managing general partner Nina Saberi said “RatePoint has created a unique service that enables businesses to manage and enhance their online reputations.” The company’s 2006 Series A round totaled $6.5 million.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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