Seattle-based AdReady, the online advertising firm, has raised $5.3 million in new equity funding, according to an SEC filing late last week. The investors were not disclosed. AdReady develops software tools that make display ads more efficient to produce and monitor, especially for small businesses. The company was co-founded by Aaron Finn in 2006 and had raised $12 million prior to this funding round, from investors such as Madrona Venture Group, Bain Capital Ventures, and Khosla Ventures. In December, incoming CEO Karl Siebrecht talked with me about the company’s strategy and outlook.
Author: Gregory T. Huang
Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003.
Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.
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