Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=cb14a31b-7dbc-428c-ac4e-1f3cf1b78066&Preview=1
Date 8/12/2008
Company Name Marketo
Mailing Address 901 Mariners Island Blvd. San Mateo, CA 94404
Company Description Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive more revenue and improve marketing accountability. Our solutions automate lead generation and lead nurturing processes over multiple channels, beginning with pay-per-click search marketing and landing page optimization. Our analytics bring accountability and respect to the CMO by providing forecasts and metrics that matter to CEOs and CFOs, and help turn marketing from a cost center into a revenue-generating part of the company.
Proceeds Purposes The funding will allow Marketo to expand sales and marketing in North America and internationally, continue to fuel an active product pipeline that is setting the agenda for the lead management category, and invest in operations and services for customer success.