Google Acquires Teracent for Undisclosed Sum

  • Feed Type
  • Date
    11/23/2009
  • Company Name
    Teracent
  • Mailing Address
    400 S. El Camino Real San Mateo, CA 94402
  • Company Description
    Teracent’s Intelligent Display Advertising™ creates display ads entirely customized to the specific consumer and site – a proposition for marketers that was, until now, cost and time prohibitive. By deploying an unlimited number of ad creative combinations through a single ad unit, Teracent’s sophisticated machine learning algorithms instantly decipher and select the optimal creative elements to formulate each ad impression.
  • Website
    http://www.teracent.com
  • Transaction Type
    M&A
  • Transaction Amount
    Undisclosed
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    Financial terms of the transaction were not disclosed.