E*Trade Acquires Cake Financial for Undisclosed Sum

  • Feed Type
  • Date
    1/18/2010
  • Company Name
    Cake Financial
  • Mailing Address
    500 Third Street San Francisco, CA 94107
  • Company Description
    Cake Financial is the next way to invest. It’s an investing website that gives you the kind of portfolio information your broker can’t or won’t. And it gives you new investment ideas based on what top performers are actually doing — not just saying in chat rooms or in the media. Now you can get an accurate view of your portfolio across multiple accounts and measure your performance as far back as 10 years. (Try getting that from your broker). You can then compare your holdings and performance to top investors, as well as view their trades and set alerts to know when they happen.
  • Website
    http://www.cakefinancial.com
  • Transaction Type
    M&A
  • Transaction Amount
    Undisclosed
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    Financial terms of the transaction were not disclosed.