Qualcomm CEO Jacobs Talks Candidly About Innovation and Strategy

Constrained by legal restrictions and zealously protected by their handlers, the CEOs of Fortune 500 companies are rarely enlightening when they make public appearances. But Qualcomm (NASDAQ: [[ticker:QCOM]]) CEO Paul Jacobs delivered a close approximation of candor this morning in what was billed as a keynote presentation at the Red Herring Global 100 summit, which is taking place this week in downtown San Diego. The presentation turned out to be a conversation with Red Herring publisher Alex Vieux, who began by saying he had different questions for Jacobs than the ones he had previously submitted to Qualcomm.

What I found insightful were Jacobs’ responses to questions about running a public company, which covered the gamut from the company’s evolving, less contentious intellectual property strategy to M&A plans to its R&D strategy and more (see below). In the end, Vieux observed that it’s “obviously a much bigger headache than it was five or 10 years ago.”

“I’ll tell my father that,” Jacobs responded wryly, referring to Qualcomm founder and chairman, Irwin Jacobs. Paul Jacobs started working at Qualcomm as employee No. 33 in 1988, after getting a doctorate in electrical engineering from UC Berkeley. The younger Jacobs’ work initially focused on writing software code to compress speech for digital communications systems, although he gained managerial experience overseeing new technology development. He was president of Qualcomm’s Wireless and Internet Group in 2005, when he was named to succeed his dad as CEO.

“When I got hired, the board said, ‘Oh, no one can replace Irwin,’ ” Paul Jacobs said. “We’re going to be a team. You go focus on the technology and these other guys are going to go off and focus on the licensing and IP [intellectual property]. And that just didn’t work out. You can’t do it that way.”

Vieux did not ask Jacobs how that situation had changed. But Qualcomm has engendered

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.