The Story Behind Rick Snyder: Seasoned Tech Entrepreneur Wins Michigan GOP Primary

It’s near the beginning of 2001 and I walk into the Ann Arbor, MI, offices of Ardesta for the first time. I am introduced to Rick Snyder, CEO of the business accelerator. After we exchange our greetings and I’m shown my new desk, a colleague tells me that Snyder will run for governor of Michigan one day. Launching Ardesta is part of Snyder’s long-range plan to establish himself as a successful entrepreneur in Michigan and use it as a platform for his political ambitions, my colleague says.

And Snyder has done exactly that. Nine years after I came to work for him (more on that below), Snyder has surprised the political establishment in Michigan and has won the state’s GOP primary. He will face Democrat Virg Bernero, mayor of Lansing, MI, in November for the governor’s office.

I am looking forward to a campaign in which the language of entrepreneurship is spoken by a candidate who actually knows what he’s talking about.

First, in the interest of full disclosure, here’s a little more background on Snyder, and on my connection with him.

Snyder was born in Battle Creek, MI, and attended the University of Michigan in the late ’70s and early ’80s, where he shined as a wunderkind, earning a bachelor’s, MBA, and law degree all before he turned 23. He rose through the ranks at the Detroit and Chicago offices of the accounting firm of Coopers & Lybrand (now PricewaterhouseCoopers), where he was put in charge of mergers and acquisitions. Between ’91 and ’97, he helped run Gateway computer and guided the PC firm from a private $600 million business to a $6 billion-plus publicly traded company.

Then he returned to Michigan to begin the next phase of his career. In 1997, he launched Avalon Investments in Ann Arbor, and then a couple of years later he founded Ardesta, whose mission was to bring cutting-edge nanotechnology and MEMS (microelectromechanical systems) research to market. Snyder coined a new term, “Small Tech,” to describe the technologies he was investing in.

One of the most successful of Ardesta’s investments was medical device maker HandyLab, which was acquired for $300 million last year by New Jersey-based medical devices manufacturer Becton, Dickinson and Company.

To help spread the word about Small Tech, he created and funded a magazine and website called Small Times. That’s where I stepped into the picture. Between 2001 and 2004, I was news editor for Small Times, so Snyder was indirectly my boss for a few years. I’ve had little contact with him since 2004 other than interviewing him for various news stories.

My most recent interview with Snyder happened last summer, right at the beginning of his campaign, when he told me his philosophy of attracting C-level talent to Michigan, to take small startups

Author: Howard Lovy

Howard Lovy is a veteran journalist who has focused primarily on technology, science and innovation during the past decade. In 2001, he helped launch Small Times Magazine, a nanotech publication based in Ann Arbor, MI, where he built the freelance team and worked closely with writers to set the tone and style for an emerging sector that had never before been covered from a business perspective. Lovy's work at Small Times, and on one of the first nanotechnology-themed blogs, helped him earn a reputation for making complex subjects understandable, interesting, and even entertaining for a broad audience. It also earned him the 2004 Prize in Communication from the Foresight Institute, a nanotech think tank. In his freelance work, Lovy covers nanotechnology in addition to technological innovation in Michigan with an emphasis on efforts to survive and retool in the state's post-automotive age. Lovy's work has appeared in many publications, including Wired News, Salon.com, the Wall Street Journal, The Detroit News, The Scientist, the Forbes/Wolfe Nanotech Report, Michigan Messenger, and the Ann Arbor Chronicle.