Korrio Raises $3.3M, Enters Youth Sports Automation Sector

Mercer Island, WA-based Korrio (formerly known as iPlaySportz) has raised $3.3 million in equity, according to a regulatory filing. The company is run by Steve Goldman, formerly the CEO of Isilon Systems and a senior executive at F5 Networks, and Brad Hefta-Gaub, of Sweat365.com, Revenue Science, and Real Networks, according to a preliminary version of the company’s website. Goldman did not immediately respond to a request for comment.

Korrio’s official website is currently under development. However, based on the information on this page, the company says it is using web technology to organize and automate youth sports information and registration. Its target market: an estimated 45 million kids (and their families and coaches) who participate in organized youth sports every year nationwide. Through Korrio’s software platform, called Playflow, families, fans, players, and coaches will be able to check sports schedules, post pictures, send messages, check weather reports,  arrange carpools, get driving directions, register players, and utilize team web hosting, all in one place from any computer or smartphone mobile device.

Author: Thea Chard

Before joining Xconomy, Thea spent a year working as the editor of another startup, the hyperlocal Seattle neighborhood news site QueenAnneView.com. She holds a bachelor's degree from the University of Southern California, where she double-majored in print journalism and creative writing. While in college, Thea spent a semester studying in London and writing for the London bureau of the Los Angeles Times. Indulging in her passion for feature writing, she has covered a variety of topics ranging from the arts, to media, clean technology and breaking news. Before moving back to Seattle, Thea worked in new media development on two business radio shows, "Marketplace" and "Marketplace Money" by American Public Media. Her clips have appeared in the Los Angeles Times, the Santa Monica Daily Press, Seattle magazine and her college paper, the Daily Trojan. Thea is a native Seattleite who grew up in Magnolia, and now lives in Queen Anne.