Calico Energy Emerges in Energy Management World, Partners with EPA

Calico Energy Services has been flying under the cleantech radar for some time. The Woodinville, WA-based company, founded just over a year ago, is in the business of energy management which is quite a bit different from most cleantech companies that get a lot of press. Unlike many companies out there that provide services to help the homeowner, or to help small businesses monitor their energy consumption and find ways to curb costs, Calico specializes in the management of energy output.

“What we like to consider ourselves is a smart grid data management system with the ability to integrate different data points and services at the smart grid level,” says CEO Brian Dawson.

What this means, he says, is that Calico plugs into other energy management systems, to allow for the most comprehensive entry point for its clients—major utility companies and energy providers across the U.S. and Canada looking for ways to better manage the energy they sent out to customers, and cut costs.

“There are a lot of great solutions out there that are kind of a la carte things—a piece of this, a piece of that. And the industry is so new that utilities and power providers, they’re challenged with ‘what do I do with all of this?'” Dawson says. “Our system sits in the middle and allows us to combine all these services and data into kind of a portfolio management system for demand-side management. So when there’s a utility, for example, that wants to roll out new rate programs, or new programs for the community, they may have a customer relationship management system, a billing system, a meter system, an advanced metering infrastructure system—and they need them to combine together, and that’s what our platform does.”

The 28-employee operation is spread between Seattle and Chicago. It’s the result of a merger with an established seven-year-old Midwest energy company, Invaluable Technologies, in February. The deal combined Calico’s energy storage and management side, with Invaluable’s demand and response management technology. Dawson says the deal has proven to be a good match for both companies—Calico has been profitable for the last two quarters.

For those of you who don’t know what demand and response is in energy terms, it goes like this: energy demand peaks during certain in-demand hours. During this time, energy companies need to find ways to shift energy around so that they don’t have to purchase more at peak usage times, which can get pricey.

“During a peak period of energy usage—let’s say between 3 and 5 pm on a weekday—the amount of energy being used is three or four times that of a standard base load,” says Calico chief marketing officer Thomas Doggett. “What utilities are trying to do is figure out how do I shift that usage so I don’t have to have all this extra generation capacity online all the time to need it, and or buy extra energy off the grid, which is very expensive on short notice.”

In order to keep themselves from having to shell out extra dough to pay for cost over runs during peak hours, utility companies instead turn to their customers—homeowners and commercial businesses—to take part in a “demand response event.” Basically, it means the customer gets offered a lower rate for agreeing to reduce their energy usage by a certain amount below their regular usage during a peak period. Both energy users and providers are supposed to save money.

“During a heat wave, everybody pops up their air conditioner to cool down the house, and that cooling was a high load on the energy grid. In general when that happens, there isn’t enough

Author: Thea Chard

Before joining Xconomy, Thea spent a year working as the editor of another startup, the hyperlocal Seattle neighborhood news site QueenAnneView.com. She holds a bachelor's degree from the University of Southern California, where she double-majored in print journalism and creative writing. While in college, Thea spent a semester studying in London and writing for the London bureau of the Los Angeles Times. Indulging in her passion for feature writing, she has covered a variety of topics ranging from the arts, to media, clean technology and breaking news. Before moving back to Seattle, Thea worked in new media development on two business radio shows, "Marketplace" and "Marketplace Money" by American Public Media. Her clips have appeared in the Los Angeles Times, the Santa Monica Daily Press, Seattle magazine and her college paper, the Daily Trojan. Thea is a native Seattleite who grew up in Magnolia, and now lives in Queen Anne.