Brand Affinity Technologies Obtains $20,000,000 Series C Funding

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=c3bf7c60-f519-4f56-bb54-93761253ab11&Preview=1
Date
8/24/2010
Company Name
Brand Affinity Technologies
Mailing Address
101 Academy Irvine, CA 90 617
Company Description
BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns.
Website
http://www.brandaffinity.net
Transaction Type
Venture Equity
Transaction Amount
$20,000,000
Transaction Round
Series C
Proceeds Purposes
The investment will fuel the continued build-out of netBAT, extension of BAT’s Endorsement Platform into music and other celebrity categories, and international expansion.
M&A Terms
Venture Investor
Miramar Venture Partners
Venture Investor
Fulcrum Ventures
Venture Investor
Undisclosed