Storytelling has a “storied” past. In written form, it dates back some 10,000 to 12,000 years to ancient petroglyphs (also known as cave paintings). Personally, I have a passion for storytelling as a means to communicate, educate and socially engage all at the same time. As an interactive and content marketer, I appreciate storytelling as … Continue reading “The iPad and Rich Media Apps—Capitalizing on the Future of Storytelling”
Author: Jonathan Michaeli
Jon Michaeli has more than 10 years' experience in digital marketing and product management, having held senior and executive management positions for leaders in travel e-commerce, social media, and mobile. Jon’s core areas of expertise include brand positioning, product marketing, viral and grassroots marketing, and marcomm. Most recently, Jon was VP, Marketing for two local start-ups, Gather.com and Panraven, as well as WorldMate, a mobile application company based in Israel. Currently Jon is advising local entrepreneurs and consulting early- to mid-stage start-ups across a variety of marketing disciplines. Jon holds an M.B.A. from the Anderson School at UCLA and a B.A. in Economics from Tufts University. You can learn more about Jon on his website www.jonmichaeli.com and through his blog jonmichaeli.com/blog.
Why BlackBerry Needs Real Innovation, and How Boston Can Help
Heads up, stodgy bankers and business road warriors: in case you haven’t noticed the blatant signs over the past 12 months or so, your trusty BlackBerry is no longer cool. Yeah, I know you think that because you recently traded in your old-school model with scroll wheel for the sleek black Tour or Bold 2, … Continue reading “Why BlackBerry Needs Real Innovation, and How Boston Can Help”