Author: Krishna Subramanian

Krishna Subramanian is co-founder of Mobclix, where he drives marketing and product strategy. He is focused on bringing new monetization opportunities for mobile inventory. Prior to Mobclix, Krishna was a co-founder and general manager of new business for BlueLithium (acquired by Yahoo! for $300M), the world's largest behavioral targeted ad network. Krishna also launched MingleNow, the first online social network focused on offline places, events, and people. Prior to that, Krishna was co-founder of Burrp!, a localized review and recommendation internet portal for metropolitan India (acquired by media conglomerate TV18). Krishna was also Founder and CEO of conceptK, a successful internet design services and web content development firm for mobile devices that was acquired by an offshore web development company. He serves on various MMA committees and has served on the Internet Advertising Bureau Committees for Broadband and Lead Generation where he created best practices guidelines for lead generation across the education vertical. Krishna has authored articles in MediaPost, AdWeek and Mashable in regards to inventory and creative optimization in advertising. He is also a frequent speaker at internet conferences such as Digiday, AdTech, AlwaysOn, Commonwealth Club, and Churchill Club. He also blogs for Huffington Post, iMedia, Adotas, and AdExchanger. Krishna graduated with honors from UC Davis.