We’re used to protecting the information on our smartphones by keeping strong passwords and setting a lock screen. But fewer people know about the importance of protecting the information in their vehicles. Earlier this year, the automotive shopping website CarGurus asked 1,020 consumers questions about common security practices and the risks of connected cars. Here … Continue reading “Your Car Is Hackable—Here Are Three Steps You Can Take”
Author: Madison Gross
Madison Gross, Director of Customer Insights at CarGurus, is a passionate marketing researcher with 10 years of experience in the automotive industry. She loves questions like:
- What role do cars play in consumers’ lives?
- How do they find and fall in love with a vehicle?
- How do they balance budget, functional needs, and car ownership dreams as they make such a major purchase decision?
Before joining CarGurus, she studied marketing and cognitive science at the University of Virginia. She spent eight years understanding vehicle shoppers, and the car dealership business, inside and out at CarMax, and completed her MBA at IE Business School in Madrid, Spain.