Mobile presents an enormous opportunity. Pick your supporting statistic—from 2013 as the tipping point for mobile to eclipse the desktop (comScore) to Gartner’s prediction that 2010 will see the mobile advertising market grow to $1.6 billion. However you want to look at it, mobile is an opportunity that can’t be missed. Unfortunately, mobile is also … Continue reading “How to Avoid Common Pitfalls in Your Mobile Strategy”