Should You Drink the Social Kool-Aid?

Social media may be fomenting revolution in autocratic states, but is it really revolutionizing marketing? I understand the skepticism; I work in an industry famous for hyperbole. But you can’t deny the decline of traditional media. Americans spend an average of 11 hours a month on Facebook while print and broadcast consumption are in free … Continue reading “Should You Drink the Social Kool-Aid?”