Social media may be fomenting revolution in autocratic states, but is it really revolutionizing marketing? I understand the skepticism; I work in an industry famous for hyperbole. But you can’t deny the decline of traditional media. Americans spend an average of 11 hours a month on Facebook while print and broadcast consumption are in free … Continue reading “Should You Drink the Social Kool-Aid?”
Author: Paul Owen
Paul Owen is the founder and CEO of Owen Media, a high tech marketing firm in Seattle. Before Owen Media, Paul was vice president of a high tech PR firm and worked at Seattleās then largest ad agency, DDB Needham. Paul started Owen Media in 1997 when IBM, Intel and Microsoft asked him to start a global technology initiative. Owen Media has worked for most of the major global technology brands since then.