Author: Pelin Thorogood

Pelin Thorogood is the CEO of Anametrix, a San Diego-based provider of cloud-based, real-time marketing analytics for Global 2000 B2C brands, publishers, and digital agencies. Thorogood is a 15-year executive and thought leader in marketing and analytics, and also serves as Executive-in-Residence at Cornell University's Johnson Graduate School of Management.

To ‘Lean In’ or Not to ‘Lean In:’ Is That the Real Question?

Steve Jobs famously said that you cannot “connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” For me, one of those moments of clarity in connecting the dots—looking back and seeing a logic and pattern in my life … Continue reading “To ‘Lean In’ or Not to ‘Lean In:’ Is That the Real Question?”