How Big Data Improves Sales Management and Predicts Performance

Enterprises worth their salt typically use a set of standard key performance indicators (KPIs) to evaluate progress, but there are limits to the effectiveness of these measures in improving or predicting future performance. According to Harvard Business Review, the top KPIs in sales include average annual quota and quota attainment average. The former describes the … Continue reading “How Big Data Improves Sales Management and Predicts Performance”