My top 3 innovations of advertising and media technology in 2010: —Tablet devices. I’m not singling out just the Apple iPad, but also the Samsung Galaxy and Blackberry Playbook. —Facebook targeting tools. The “business side” of Facebook became much more robust this year for advertisers. —Social buying and dealmaking: Groupon, LocalTwist, Swoop, etc. My Top … Continue reading “Half and Half: My Take on 2010 and 2011”
Author: Russ Mann
Five Top Innovations to Look for in Search-Based Marketing in 2010
—Personalization based on predicted intent instead of past behavior (based on cookie). —More robust “universal search:” Better results for text and descriptive searches on videos, pictures, inside games, and applications. —GPS-based hyper-targeting of search results and advertising on smartphones. —Ubiquitous and non-text search: Search as an integrated activity rather than a separate activity into videos, … Continue reading “Five Top Innovations to Look for in Search-Based Marketing in 2010”
Adobe, Omniture, and the End of the “Mad Men” Marketing Era
I’ve been predicting for a while that the marketing agencies and website developers that don’t have deep technical capabilities in search engine optimization will be left by the side of the road. Now we’re seeing it come to pass with Adobe’s $1.8 billion buyout of Omniture. [Adobe Systems announced the acquisition on Sept. 15, and … Continue reading “Adobe, Omniture, and the End of the “Mad Men” Marketing Era”