I recently had the pleasure of taking a two week academic trip to China with Babson’s MBA program, where several dozen of my classmates and I were led through Beijing, Dalian, and Shanghai by the inimitable Robert Eng. During the course of the journey, our group visited with government officials, leaders from state-owned enterprises, and … Continue reading “Whereto, China?”
Author: Ryan Cohen
Cannibalization, Breakage, and Exposure: Calculating the Value of a Groupon
The humble coupon has become the epicenter of an Internet startup mania, the height of which I believe we witnessed when Groupon rejected a $6 billion buyout offer from Google last December. In the wake of Groupon’s vertiginous arc, a mob of copycats has followed. With names like Weforia, LivingSocial, Tippr, and LevelUp (SCVNGR), they … Continue reading “Cannibalization, Breakage, and Exposure: Calculating the Value of a Groupon”
Takeaways from SXSW Interactive 2011: Winners, Losers, and a Remainder
The biggest challenge for a company at SXSW Interactive is getting noticed. Now drawing 17,000 registrants and with heavy-hitting corporate sponsors, there are plenty of companies that come to the event and spend plenty of dollars. With so much going on, the winner is the company that can turn heads and get people talking during … Continue reading “Takeaways from SXSW Interactive 2011: Winners, Losers, and a Remainder”