What does it mean for a product to be environmentally friendly? How about sustainable? Or even biodegradable? These words may appeal to a rapidly growing body of environmentally conscious customers, not to mention the major corporations and startups who appeal to them by touting their own “greenness”—but unless they convey a clear meaning and can … Continue reading “A New Playbook for Green Advertising”
Author: Susan Mac Cormac
Susan Mac Cormac is a partner in the Corporate Group of Morrison & Foerster’s San Francisco office. She serves as co-chair of the Firm’s 550 lawyer Business Department,and co-chair of the Cleantech Group.
Ms. Mac Cormac has extensive experience representing start-up to late-stage private companies primarily in the Cleantech or Sustainable space. She provides corporate and finance advice in connection with mergers, acquisitions, asset purchases and sales, reorganizations, joint ventures, and equity and debt financings. She regularly advises boards of private and public companies, special committees, and CEOs on corporate governance as it relates to sustainability and Corporate Social Responsibility (“CSR”) issues and has joined the faculty (teaching on issues of sustainability and corporate governance) at both the Stanford Director’s College and the Northwestern Corporate Counsel Institute. Ms. Mac Cormac also represents nonprofit corporations involved with Sustainability and CSR, providing advice to their boards on fiduciary issues, conflicts of interest, and other corporate matters.