Climbing the Mountain: Or, Life as a Black Founder in Tech

Please give me a minute to talk about diversity in tech, even though I know whenever anyone talks about diversity in the tech industry, there are two types of responses I typically hear: The first is tokenism or the defensive argument. People will usually point to one example of the “diverse” person they hired, funded, … Continue reading “Climbing the Mountain: Or, Life as a Black Founder in Tech”

Steve Wozniak on Galaxy Gear, Google Glass, & Future of Wearables

There’s been much ado in the past year over wearable devices, as a proliferation of smartwatches and fitness trackers desperately try to win over consumers and prove they have staying power in the market. Yet even if most of them don’t last, these emerging technologies at least provide new gadgets for Apple co-founder Steve Wozniak … Continue reading “Steve Wozniak on Galaxy Gear, Google Glass, & Future of Wearables”

The Search Agency Receives $487,500 New Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=6f7a456c-edde-40dd-aa22-38640c0e5335 Date 7/1/2014 Company Name The Search Agency Mailing Address 11150 W. Olympic Blvd Los Angeles, CA 90064 USA Company Description The Search Agency provides search engine marketing (SEM) and search engine optimization (SEO) to online advertisers through a robust suite of paid search and organic search. Whether your firm is new … Continue reading “The Search Agency Receives $487,500 New Round”

WiSpry Lands $7,999,999 New Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=92231506-3138-468e-abe8-754f4f4b100a Date 7/1/2014 Company Name WiSpry Mailing Address 20 Fairbanks Irvine, CA 92618 USA Company Description WiSpry is a fabless, radio frequency (RF) semiconductor company headquartered in Irvine, California and was formed in October 2002 through a spin-off of the RF/Wireless business unit of Coventor, Inc., the market-leading MEMS software company. Website … Continue reading “WiSpry Lands $7,999,999 New Round”

San Diego’s Ambrx Withdraws IPO, Citing Market Conditions

Ambrx, a San Diego biotech developing antibody-drug conjugates to treat solid tumors and other diseases, said today it is withdrawing its planned IPO because of current market conditions. The company had planned to raise as much as $86 million in an IPO, according to a confidential filing that was made public in early May. Ambrx … Continue reading “San Diego’s Ambrx Withdraws IPO, Citing Market Conditions”

With $32M, Boston Anti-Fungal Startup Morphs Into San Diego’s Cidara

Details about the new San Diego biotech headed by former Trius Therapeutics CEO Jeff Stein have been released today. I reported last week on the company’s regulatory filings. The company, founded two years ago in Boston as K2 Therapeutics, has been rechristened as Cidara Therapeutics in a restructuring that includes $32 million in Series A … Continue reading “With $32M, Boston Anti-Fungal Startup Morphs Into San Diego’s Cidara”

May 10,000 Cloud Startups Bloom

The cloud services market has fueled a boom of immensely successful startups, most of which have raised millions in venture funding. Take analytics platform company Birst, which started off in the high end financial sector, raised $64 million in venture capital, and is now growing fast as a regular Silicon Valley-style pre-IPO company. Technology Business … Continue reading “May 10,000 Cloud Startups Bloom”

Saying Nothing With Style: The 2014 BioPharma Edition of BS Bingo

Several years ago, I wrote an article venting my frustrations with having to sift through the fog and jargon of poorly written analyses of the biotech/pharmaceutical industry. I recounted that, “years ago, a thoughtful co-worker passed along to me a copy of a game called ‘BS Bingo’ that was designed to keep you awake during … Continue reading “Saying Nothing With Style: The 2014 BioPharma Edition of BS Bingo”

BioNano Genomics Garners $5,000,500 New Funding

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b4306275-0ede-4c76-95b5-8148403e51c3 Date 6/30/2014 Company Name BioNano Genomics Mailing Address 9640 Towne Centre Drive San Diego, CA 92121 USA Company Description BioNano Genomics introduces an altogether better way of looking at DNA and other long biomolecules. With our revolutionary new platform, you can conduct unique studies to gain a complete picture of genome … Continue reading “BioNano Genomics Garners $5,000,500 New Funding”

Vestiage Lands $10,000,000 New Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=f26676bb-51a2-47a0-b778-940049322244 Date 6/30/2014 Company Name Vestiage Mailing Address ?2901 W. Coast Highway Newport Beach, CA 92663 USA Company Description Vestiage, Inc creates, acquires, markets, and distributes the latest, most effective healthy-aging nutraceutical brands. All of our products are available through our websites, and premium distribution channels. Website http://www.vestiageinc.com Transaction Type Venture Equity … Continue reading “Vestiage Lands $10,000,000 New Financing”

Cidara Therapeutics Obtains $32,000,000 Series A Financing Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b9dafedf-894c-461e-8c36-f2265e2f87cc Date 6/30/2014 Company Name Cidara Therapeutics Mailing Address 6310 Nancy Ridge Drive San Diego, CA 92121 USA Company Description Our vision is to apply the versatile Cloudbreak small molecule immunotherapy platform to treat patients with compromised immune systems across multiple therapeutic areas. We will initially target patients with compromised immune systems … Continue reading “Cidara Therapeutics Obtains $32,000,000 Series A Financing Round”

Langer, Led Zeppelin, and Hookups: Three Days Behind the BIO Scenes

Don’t let the blind men groping the elephant fool you. No one can get their arms around the massive, 15,000-attendee BIO conference, the industry’s annual flagship convention, and tell you what the real zeitgeist is. It’s all selection bias: If, say, you’ve been keenly following cancer immunotherapy the past couple years, you probably went to … Continue reading “Langer, Led Zeppelin, and Hookups: Three Days Behind the BIO Scenes”

Innovation Hub: Is America Becoming the Next Japan?

For much of its history, the U.S. has been a place of innovation, where new ideas and products could flourish. But that era may be coming to an abrupt end, warns Clayton Christensen, who coined the term “disruptive innovation” and teaches at Harvard Business School. Christensen, author of “The Capitalist’s Dilemma,” believes that American business … Continue reading “Innovation Hub: Is America Becoming the Next Japan?”

Five Annoying Tech Problems for the Next Hot Startup to Solve

Why is it that we can put a man on the Moon, but we can’t figure out how to screen jet passengers without making everyone take their shoes off? Well, the truth is, we can’t even put a man on the Moon—not anymore. It’s not a technical impossibility, but reconstituting the technologies that helped a … Continue reading “Five Annoying Tech Problems for the Next Hot Startup to Solve”

Fitwall Obtains New Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=e5032ae0-0d81-4b40-b1c7-17c0775396c3 Date 6/27/2014 Company Name Fitwall Mailing Address 7710 Fay Avenue La Jolla, CA 92037 USA Company Description Our plan is to become the first truly global fitness brand. We make fitness fun and effective. We use technology to inspire, guide, monitor and track progress. We have personality and express it creatively. … Continue reading “Fitwall Obtains New Financing”

Seriously Secures $2,600,000 New Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=10c1447c-f286-4b31-8fa1-c49a6571cfc4 Date 6/27/2014 Company Name Seriously Mailing Address 604 Arizona Santa Monica, CA 90401 USA Company Description We are building a global mobile entertainment company, with free to play games at the heart of our business. We believe that in the future the biggest entertainment brands will be built on mobile platforms … Continue reading “Seriously Secures $2,600,000 New Financing”

Patch of Land Garners $160,000 New Funding Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=d85f01b3-5ee4-4ec2-86f6-fdd15da182e2 Date 6/27/2014 Company Name Patch of Land Mailing Address 1901 Avenue of the Stars Los Angeles, CA 90067 USA Company Description Patch of Land is the world first crowd-funded Real Estate Rentals investment service. With your help, we rescue homes and neighborhoods. Own a Patch of Land today! Website http://www.patchofland.com Transaction … Continue reading “Patch of Land Garners $160,000 New Funding Round”

West Coast Biotech Roundup: Affymax, K2, Roche/Stratos, & More

It’s BIO week, and later on we’ll post a separate roundup of news and notes from our perambulations around the biotech industry’s largest annual convention. But beyond the networking, panels, parties, and boldface names gathered in San Diego, there was plenty of other news up and down the West Coast: new San Diego biotechs with … Continue reading “West Coast Biotech Roundup: Affymax, K2, Roche/Stratos, & More”

Wellntel Aims to Sprout Groundwater Info Market With Sonar Device

Groundwater is a precious resource. It irrigates vast fields of vegetables in California and wheat in Kansas. It supplies water to a third of U.S. cities—and to 90 percent of people who aren’t on systems run by municipalities or private water companies. It’s also increasingly coming under threat. Worries are growing in some areas that … Continue reading “Wellntel Aims to Sprout Groundwater Info Market With Sonar Device”

BIO 2014: Innovations in 3-D Tissue for Disease and Drug Discovery

Editor’s Note: Sharon Presnell discussed the use of bioprinting and 3D tissue to improve predictability in preclinical drug discovery this week at the BIO 2014 convention in San Diego. —BVB The human race consists of a large population of genetically diverse organisms. This inherent diversity is compounded daily by the individualistic way we go about … Continue reading “BIO 2014: Innovations in 3-D Tissue for Disease and Drug Discovery”

The Bouqs Secures $6,000,000 Series A Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=f9f8f882-0a3c-4990-8984-4124501f4c46 Date 6/26/2014 Company Name The Bouqs Mailing Address 4766 Admiralty Way Marina Del Rey, CA 90295 USA Company Description We think of ourselves as a company, rather than a corporation. You know how you have company over to hang out, chat and have fun? That’s us. We’re company. We just so … Continue reading “The Bouqs Secures $6,000,000 Series A Round”

Tastemade Garners $25,000,000 Series C Financing Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=3400c90a-35fa-4c99-addc-f0c886dcfd94 Date 6/26/2014 Company Name Tastemade Mailing Address 3019 Olympic Boulevard Santa Monica, CA 90404 USA Company Description We created Tastemade with one goal in mind: to connect the world through food. A generation ago the cable industry launched category defining brands in food and lifestyle and we believe the same opportunity … Continue reading “Tastemade Garners $25,000,000 Series C Financing Round”

King of BIO: The Chairwoman of Biotech’s Top Trade Org Talks Policy

Rachel King is CEO of GlycoMimetics (NASDAQ: [[ticker:GLYC]]), a Gaithersburg, MD-based drug developer, and the current chairwoman of the Biotechnology Industry Organization. As a heavily regulated industry, biopharma’s interactions with politicians and policy makers are crucial, and BIO has grown in recent years to become a Washington, DC power broker. Look no further for proof … Continue reading “King of BIO: The Chairwoman of Biotech’s Top Trade Org Talks Policy”

San Diego Biotech Raises Over $30M to Fight Deadly Fungal Infections

A new San Diego biotech, led by former Trius Therapeutics CEO Jeff Stein, has raised over $30 million to advance new drugs to treat life-threatening invasive fungal infections, according to a recent regulatory filing. Stein declined to discuss the financing by phone this morning, saying a press release is planned next week for the seed-stage … Continue reading “San Diego Biotech Raises Over $30M to Fight Deadly Fungal Infections”

MVPs in Health: Minimum Viable Product or Mightily Vexing Problem?

One thing the tech software industry is great at is failing fast. This concept of “failing fast” means, at least in part, rapidly bringing a “minimum viable product” to market, even if it’s a little rocky and feature-light, and then fixing it as it gets adopted by iterating with new releases. We see this all … Continue reading “MVPs in Health: Minimum Viable Product or Mightily Vexing Problem?”

BIO 2014: Two Cities, One Economy, and a Unique Innovation Ecosystem

Editor’s note: Mary Walshok will discuss how Mexican policy is using public-private partnerships to spur biotech innovation and investment in a breakout session Thursday at the BIO 2014 convention in San Diego. —BVB One of the under-appreciated features of the San Diego innovation ecosystem is the increasing significance of its proximity to one of North … Continue reading “BIO 2014: Two Cities, One Economy, and a Unique Innovation Ecosystem”

Cargomatic Secures $2,600,000 Seed Funding

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=02b8f934-d786-4e54-b16a-d530da2c9631 Date 6/25/2014 Company Name Cargomatic Mailing Address Undisclosed Los Angeles, CA 90021 USA Company Description Cargomatic is disrupting the $70B local trucking industry. We are on a mission to power the world’s most innovative metropolitan trucking network, and we’re doing it one block from the beach in Venice, CA. Website http://www.cargomatic.com … Continue reading “Cargomatic Secures $2,600,000 Seed Funding”

BIO 2014: Training Bio-Entrepreneurs to Use Coffee, Yoga, and Data

Editor’s note: Court Turner was a speaker in the bootcamp for biotechnology entrepreneurship at this week’s BIO 2014 Convention in San Diego. —BVB As a venture partner at San Diego’s Avalon Ventures, I divide my work day into three distinct activities: Coffee (at the best coffee shop in San Diego); Yoga (at a studio near … Continue reading “BIO 2014: Training Bio-Entrepreneurs to Use Coffee, Yoga, and Data”

Under Legal Cloud, Burrill Backs Out of BIO

BIO attendees in San Diego, including this reporter, have one fewer item on their packed calendars. Biotech venture capitalist G. Steven Burrill, accused of fraud and wrongful termination by a former employee in a civil lawsuit, has cancelled his annual speech at the industry’s biggest convention, which is being held here this week. A spokeswoman … Continue reading “Under Legal Cloud, Burrill Backs Out of BIO”

Cubic Adds Big Data and Analytics Subsidiary to Improve Transit Ops

After spending almost $21 million last year to acquire NextBus, a Bay Area business that uses GPS data and wireless networks to predict when the next bus will arrive at any given bus stop, San Diego’s Cubic (NYSE: [[ticker:CUB]]) has been looking for other ways to breathe new life into its transportation systems business. Today … Continue reading “Cubic Adds Big Data and Analytics Subsidiary to Improve Transit Ops”

Innovation Beers: 8 Great Tasting, Low ABV Brews

Summer is (gleefully for me) upon us. As the heat rises, innovators need fuel of all types—but perhaps most especially the beer type. At least that’s the way I see it. But not all beers fit the mold, so to speak, for what I have in mind: to be innovation beers, they need to be … Continue reading “Innovation Beers: 8 Great Tasting, Low ABV Brews”

BIO 2014: Why San Diego is a Hub for RNA R&D and Drug Development

Editor’s note: Arcturus CEO Joe Payne is set to give a company presentation Wednesday at the BIO 2014 convention in San Diego. —BVB Medicinal chemistry has come a long way since the first opiates were “prescribed” in 3500 B.C. Since then, we have seen advancements of science usher in over 1,100 FDA-approved drugs—with a substantial … Continue reading “BIO 2014: Why San Diego is a Hub for RNA R&D and Drug Development”

BIO 2014: Antisense and Disruptive Technologies for Drug Discovery

Editor’s note: The BIO 2014 convention begins today in San Diego. Stanley Crooke is among the speakers at a breakout session Wednesday titled Blazing New Trails in Disruptive Innovation: Stem Cells, RNA and Epigenetics-Based Therapeutics. —BVB For the past 25 years I, with my colleagues at Isis Pharmaceuticals, have persevered in the creation and validation … Continue reading “BIO 2014: Antisense and Disruptive Technologies for Drug Discovery”

Tapping UCSF Invention, Roche and Versant Dive Into Myelin Repair

When mice chew through the insulation that protects a house’s wires, an electrician can repair the wires. People with multiple sclerosis, whose immune systems malfunction and attack the insulation of their own neural wires, don’t have that option. Helping them could be a very big deal in MS care. Swiss drug giant Roche, tapping into … Continue reading “Tapping UCSF Invention, Roche and Versant Dive Into Myelin Repair”

Sparql City Obtains $1,599,968 New Funding Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b16f8bd8-9f2f-446e-8b14-c3b0e4e07a1c Date 6/23/2014 Company Name Sparql City Mailing Address 9920 Pacific Heights Boulevard San Diego, CA 92121 USA Company Description SPARQLBASE addresses the often complex world of understanding and manipulating Big Data. The SPARQLBASE product is designed for direct use by Data Analysts and Data Scientists without the need for complex programming … Continue reading “Sparql City Obtains $1,599,968 New Funding Round”

Cubist Wins FDA Approval for New Antibiotic Aimed at Skin Infections

The U.S. Food and Drug Administration has approved a new Cubist Pharmaceuticals (NASDAQ: [[ticker:CBST]]) antibiotic targeting a variety of skin infections, most notably those caused by the so-called MRSA bacteria, which has been named a serious public health threat by the U.S Centers for Disease Control and Prevention, according to a Cubist announcement. More specifically, … Continue reading “Cubist Wins FDA Approval for New Antibiotic Aimed at Skin Infections”

ProjectManager Obtains $3,500,000 Series A Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=cf28efd0-9bc1-4f43-bfaa-7c5c36cc7bae Date 6/21/2014 Company Name ProjectManager Mailing Address 1840 W. Whittier Blvd. La Habra, CA 90631 USA Company Description ProjectManager.com provides the industry’s most robust, comprehensive online project management solution available. Used worldwide by brands such as Volvo and government organizations like NASA and the United Nations. Website http://www.projectmanager.com Transaction Type Venture … Continue reading “ProjectManager Obtains $3,500,000 Series A Round”

Innovation Hub: Stop Listening to the Same People

How do you break out of your old mindset, in a way that will fuel innovation? Try heading to 16th-century Florence, according to Frans Johansson, the best-selling author of The Medici Effect. Johansson notes that the wealthy Medici family corralled a truly diverse set of thinkers, put them in the same place, and watched creativity … Continue reading “Innovation Hub: Stop Listening to the Same People”

Pogoplug: One Service to Back Up All Your Devices

I’m a little obsessive when it comes to backups. In my Windows days, in the early 2000s, I used to make complete CD-ROM copies of my PC’s hard drive every couple of months. Until last year, I had two separate online backup services running on my Macbook Pro—Carbonite and Backblaze—along with an external hard drive … Continue reading “Pogoplug: One Service to Back Up All Your Devices”

San Diego Startup Week: What is a Startup?

According to the Oxford English Dictionary, perhaps better known these days as Oxforddictionaries.com, a startup is defined as “a newly established business.” To purists, perhaps, this might be true. But language evolves, and definitions change. One reason language evolves is because nuances come to light that need to be reconciled. Because language is a model … Continue reading “San Diego Startup Week: What is a Startup?”

Breathe Technologies Receives $7,237,817 Series A Funding Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=078ec1a1-8bf7-4f96-88e3-3341d9a3707e Date 6/20/2014 Company Name Breathe Technologies Mailing Address 175 Technology Drive Irvine, CA 92618 USA Company Description The company is focused on developing innovative medical technologies for treating respiratory diseases such as COPD, cystic fibrosis and influenza. Breathe Technologies’ offerings include durable, ultra-lightweight, ambulatory ventilator systems intended to improve the quality … Continue reading “Breathe Technologies Receives $7,237,817 Series A Funding Round”

Dollar Shave Club Secures $1,157,034 New Financing Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=0316e8f9-90c6-4f38-83e9-592bd6041b69 Date 6/20/2014 Company Name Dollar Shave Club Mailing Address 513 Boccacio Avenue Venice, CA 90291 USA Company Description The company offers a monthly subscription service for grooming supplies. Website http://www.dollarshaveclub.com Transaction Type Venture Equity Transaction Amount $1,157,034 Transaction Round Undisclosed Proceeds Purposes Proceeds purposes were not disclosed. SEC regulatory filing. Contact … Continue reading “Dollar Shave Club Secures $1,157,034 New Financing Round”

Sensory Medical Secures $500,000 Series C Funding

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=c0ee4dbe-5d11-42da-a167-71a89e2e2f6a Date 6/20/2014 Company Name Sensory Medical Mailing Address 1235 Puerta Del Sol San Clemente, CA 92673 USA Company Description Sensory Medical is a medical device firm focused on treatments for Restless Legs Syndrome (RLS). Website http://www.sensorymedical.com Transaction Type Venture Equity Transaction Amount $500,000 Transaction Round Series C Proceeds Purposes Proceeds purposes … Continue reading “Sensory Medical Secures $500,000 Series C Funding”

Procore Technologies Garners $15,000,004 New Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=ac503185-af41-47bb-a34a-b0a3dd39e8e1 Date 6/20/2014 Company Name Procore Technologies Mailing Address 6309 Carpinteria Ave. Carpinteri, CA 93013 USA Company Description Procore was founded in 2002 and provides contractors with software and services thatimprove the efficiency of construction projects. Procore’s web-based softwarecoordinates the project management activities of contractors, architects, and otherproject team members. Website http://www.pro-core.com … Continue reading “Procore Technologies Garners $15,000,004 New Round”

Nativo Secures $4,999,996 New Financing Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=5b7d8913-5b31-4367-9c09-eccfb71847c7 Date 6/20/2014 Company Name Nativo Mailing Address 111 West Ocean Boulevard Long Beach, CA 90802 USA Company Description We believe the future of advertising is about engagement rather than interruption, and we believe that native advertising will be the primary choice of advertisers and publishers that care about user experience. Website … Continue reading “Nativo Secures $4,999,996 New Financing Round”

StackIQ Lands $1,225,000 New Financing Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=0511c1f2-fda3-473f-946b-6eb7f64c2965 Date 6/20/2014 Company Name StackIQ Mailing Address 420 Stevens Avenue Solana Beach, CA 92075 USA Company Description StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. Website http://www.stackiq.com Transaction Type Crowdfunder Transaction Amount $1,225,000 Transaction Round Undisclosed Proceeds Purposes Proceeds purposes were not disclosed. … Continue reading “StackIQ Lands $1,225,000 New Financing Round”

San Diego Startup Week: Moving to Silicon Valley Is Not an Option

When I started Dealstruck, one of the first questions most people would ask me was, “So, when are you moving to The Valley?” Repeatedly I was told, “There is no money in San Diego;” “There is no talent in San Diego;” and, so of course, “You can’t build a tech company in San Diego.” Through … Continue reading “San Diego Startup Week: Moving to Silicon Valley Is Not an Option”

West Coast Biotech Roundup: Burrill, Topol, Aduro, Receptos, & More

The ultimate West Coast biotech roundup is happening next week in San Diego. It’s the international BIO convention, which one biotech veteran described to us as a “sharknado” when we asked if he would be there. (He won’t be there.) Xconomy will definitely be there, but we’re getting ahead of ourselves. We’ve got the past … Continue reading “West Coast Biotech Roundup: Burrill, Topol, Aduro, Receptos, & More”

Amazon’s Fire Phone: One Big Piece of a Real-World Shopping Push

Anyone who’s fallen into a wormhole of product recommendations can testify that buying things on Amazon.com is already pretty easy. With an Internet connection and a bank card, just about anything you can dream up is available around the clock, ready to be shipped to your door. But some things haven’t changed all that much … Continue reading “Amazon’s Fire Phone: One Big Piece of a Real-World Shopping Push”