West Coast Biotech Roundup: Audentes, Fate, Zosano & More

When 23andMe said Wednesday it had raised $115 million in a new venture capital round, Reuters reported that the round implied a total valuation of $1.1 billion for the genomics company—making 23andMe a new member of the rare and wondrous (and growing) unicorn club. (The Wall Street Journal has listed the Mountain View, CA-based company … Continue reading “West Coast Biotech Roundup: Audentes, Fate, Zosano & More”

Is the Hit TV Series “Mr. Robot” an Accurate Portrayal of Hackers?

This summer, USA Network premiered the series Mr. Robot, a drama/thriller that uses computer security and hacking as plot devices. Elliot Alderson, the protagonist, is a reclusive computer security professional who suffers from social anxiety disorder and delusions. When someone triggers his curiosity, he hacks their online accounts, from social media to bank accounts, in … Continue reading “Is the Hit TV Series “Mr. Robot” an Accurate Portrayal of Hackers?”

Selling Your Company? Don’t Make These Five Common Mistakes

You always believed your startup would be a success. Now others are realizing it, too, and you’re fielding offers for an acquisition of your company. Before you ink any agreements, protect your company, your employees, and yourself by avoiding these five common mistakes. Rushing to sell. Take the case of a biotech startup CEO, who found himself literally … Continue reading “Selling Your Company? Don’t Make These Five Common Mistakes”

Impel NeuroPharma Garners $12,000,000 Series B Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=07f5baca-7f3c-4075-a2f5-2480a4303165 Date 10/15/2015 Company Name Impel NeuroPharma Mailing Address 915 East Pine Street Seattle, WA 98122 USA Company Description Impel NeuroPharma was founded with a mission to enable drugs to bypass the blood brain barrier. Co-founders Rodney Ho, Ph.D., John Hoekman, Ph.D., and Michael Hite began their work together in 2008 at … Continue reading “Impel NeuroPharma Garners $12,000,000 Series B Financing”

eMMs Obtains $2,000,000 Series A Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=f025c488-b12a-43e2-9004-f5268750a8a9 Date 10/15/2015 Company Name eMMs Mailing Address 11302 19th Pl NE Lake Stevens, WA 98258 USA Company Description eMMs provides FortKnoxx Fortress Technology (FFT) AdCrusher, an application to restore information control and privacy to home PCs and laptops as well as a SaaS web services platform which offers data and information … Continue reading “eMMs Obtains $2,000,000 Series A Financing”

Retroficiency Acquired by Ecova in Energy Efficiency Software Deal

It’s a quieter sector than cybersecurity or enterprise software, but energy efficiency seems to be making real progress. Today a New England startup says it got picked up by a giant on the other side of the country. Boston-based Retroficiency has been acquired by Ecova, a utility and energy management company based in Spokane, WA, … Continue reading “Retroficiency Acquired by Ecova in Energy Efficiency Software Deal”

Driven by Big Deals, VC Funding So Far Already Has Eclipsed 2014

U.S. venture firms invested $19.8 billion in 1,035 companies during the third quarter that ended September 30, putting VC funding on track to reach a five-year high, according to a quarterly Venture Pulse Report being released today by CB Insights and KPMG. While the deal count was lower than the 1,276 companies that got venture … Continue reading “Driven by Big Deals, VC Funding So Far Already Has Eclipsed 2014”

Ana Mari Cauce Named 33rd University of Washington President

The University of Washington Board of Regents today erased the “interim” in front of President Ana Mari Cauce’s title, selecting her to be the first woman to hold the position on a permanent basis in the university’s nearly 154-year history. Despite spending upwards of $160,000 on an outside search firm, the regents found the next … Continue reading “Ana Mari Cauce Named 33rd University of Washington President”

Startups: Make a Prediction and Win a Ticket to Seattle 2035 on Oct. 30

We are less than three weeks away from Seattle 2035, and we’re excited to announce that we have a block of 25 complimentary startup tickets to give to entrepreneurs building the future of Seattle. Our goal with Seattle 2035 is to explore ways the city and region can maintain and expand it’s role in global innovation. We have an outstanding … Continue reading “Startups: Make a Prediction and Win a Ticket to Seattle 2035 on Oct. 30”

5 Risk Management Practices Innovators Should Follow

High-tech and investment company startups plan for big successes – and this planning should include putting in place features that startup leaders may think are only necessary for established companies. However, whether business is boom or bust, new business leaders should seriously consider tried-and-true best practices. Before you launch your business with customers or take … Continue reading “5 Risk Management Practices Innovators Should Follow”

Seattle to Mars: Exploring Substance and Hype in a New Era of Space

We’ve reached a new level of excitement about space in Seattle, and across the country, with “The Martian” as the No. 1 film at American movie theaters for the second weekend in a row. This adds to an already amazing year in which humanity has landed a probe on the surface of a comet, taken … Continue reading “Seattle to Mars: Exploring Substance and Hype in a New Era of Space”

Gratafy Obtains $4,300,000 New Funding Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=8ac7907f-dd59-4049-9fb1-7423e2c8f25f Date 10/13/2015 Company Name Gratafy Mailing Address 1008 Western Ave Seattle, WA 98109 USA Company Description Gratafy was founded to give people the opportunity to give and receive experience-based gifts in a new and unique way. We feature gifts like drinks and desserts at amazing local and national restaurants, bars, hotels … Continue reading “Gratafy Obtains $4,300,000 New Funding Round”

Househappy.org Receives $952,738 New Funding

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=be3945a1-33d9-4350-b03c-0973b8ef7c25 Date 10/13/2015 Company Name Househappy.org Mailing Address 239 NW 13th Ave. Portland, OR 97209 USA Company Description Househappy’s mission is to simplify property search and make information accessible to everyone. Househappy is a free, user-generated real estate platform that’s intuitive and easy to use. Website http://www.househappy.org Transaction Type Venture Equity Transaction … Continue reading “Househappy.org Receives $952,738 New Funding”

Simply Measured Garners $4,654,142 New Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=61d0b37e-156c-4580-911f-daa46bdafea8 Date 10/13/2015 Company Name Simply Measured Mailing Address 2211 Elliott Ave. Seattle, WA 98121 USA Company Description Simply Measured helps marketers get social media data and create beautiful, custom reports in Excel and online. We take a different approach to analytics, rather than a rigid dashboard, we empower non-technical marketers and … Continue reading “Simply Measured Garners $4,654,142 New Round”

For $67B, Dell-EMC Deal May Have Little Impact on Tech Industry

OK, so this really happened. For $67 billion, the biggest technology deal in history. What’s surprising is how little impact people seem to think it will have on the industry. Texas computer giant Dell has agreed to acquire Hopkinton, MA-based EMC (NYSE: [[ticker:EMC]]) for roughly $67 billion in cash and stock in VMware (NYSE: [[ticker:VMW]]), … Continue reading “For $67B, Dell-EMC Deal May Have Little Impact on Tech Industry”

Better Batteries for Future Energy Demands

We often take for granted the fact that when we flick a switch a light turns on. In reality, the seemingly simple act of turning on a light is a complicated process that requires a precise balance between generation and transmission of energy as demand varies throughout the day. With consumers increasingly interested in getting their … Continue reading “Better Batteries for Future Energy Demands”

Seattle 2035: Agenda Posted for the Future of Our Innovation Economy

I had a vivid dream last night. I hopped a rocket—it seemed routine—to an orbiting laboratory where I interviewed a youthful Oren Etzioni and a team of action heroes working on a half-dozen different AI robots. Clearly, I’ve got Seattle 2035 on my mind. We’ve just posted the full agenda for Xconomy’s Oct. 30 conference … Continue reading “Seattle 2035: Agenda Posted for the Future of Our Innovation Economy”

West Coast Biotech Roundup: Caribou, Amgen, CytomX, Arena & More

We were stuck for a couple days in a Nobel vortex. Speculation about a Nobel Prize in chemistry for University of California, Berkeley scientist Jennifer Doudna and her gene-editing research partner, Emmanuelle Charpentier, swirled and swirled until everyone following it got a bit dizzy. On Tuesday, one day before the prize was announced, I stepped … Continue reading “West Coast Biotech Roundup: Caribou, Amgen, CytomX, Arena & More”

Techstars’ Cohen on Promoting Diversity and Preparing for a Downturn

Techstars has made its views on diversity in the tech sector no secret. The Boulder, CO-based accelerator operator made commitments to the White House earlier this year, alongside various other prominent national organizations, to improve diversity in the industry by doubling the number of women or underrepresented minorities in its startup programs. Even more recently, … Continue reading “Techstars’ Cohen on Promoting Diversity and Preparing for a Downturn”

Biopharma CEOs, VCs, and Hedge Fund Managers: Fifty Shades of Greed

I just returned from a family vacation and was going through my accumulated mail. I got a notice that the terms of my auto loan were being adjusted. Instead of paying $300 a month, I was shocked to find out that I would now be paying $16,667 per month. My car company (the lender) explained … Continue reading “Biopharma CEOs, VCs, and Hedge Fund Managers: Fifty Shades of Greed”

HomeAway Acquires Dwellable for Undisclosed Sum

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=02df88d3-9f9e-4fdf-847a-794d3592e1d2 Date 10/7/2015 Company Name Dwellable Mailing Address 205 NE Northlake Way Seattle, WA 98105 USA Company Description Dwellable helps travelers find unique vacation rental homes on their mobile devices. We focus on big, beautiful photos and elegant apps that provide the most important information (price, quality, size) quickly and clearly so … Continue reading “HomeAway Acquires Dwellable for Undisclosed Sum”

Houston’s M.D. Anderson, Theraclone Launch Immunotherapy Startup

A Seattle biotech and the University of Texas M.D. Anderson Cancer Center announced the formation of a new company seeking to find personalized antibodies that help fight cancer. The new company, OncoResponse, will be based in Houston and is a joint venture between the Houston cancer institution and Theraclone, a therapeutic antibody discovery company that … Continue reading “Houston’s M.D. Anderson, Theraclone Launch Immunotherapy Startup”

Amid Nobel Prize Suspense, Making Sense Of Latest Gene-Editing News

There was a meeting Monday in Washington, D.C., to discuss some of the latest advances in gene editing, a field that has profound medical, agricultural, social, and ethical implications for society. At the lunch break, the webcast played over and over a genteel piece of classical music—Albinoni’s string concerto No. 4 in G major, to … Continue reading “Amid Nobel Prize Suspense, Making Sense Of Latest Gene-Editing News”

Seattle Roundup: Dolly, ISB, Machine Learning, & More

Before Monday Night Football gridlocks Seattle traffic (The Seahawks at home against the Lions), let’s catch up on a few interesting items from the last week. Read on for details of Dolly’s Series A funding; a grant for “scientific wellness” to the Institute for Systems Biology; Microsoft Venture’s next startup accelerator topic: machine learning; Dato’s … Continue reading “Seattle Roundup: Dolly, ISB, Machine Learning, & More”

From Dance Clubs to Syn Bio: MIT’s Collins on Startups, Second Chances

It happens over and over again with new science. A discovery prompts crazy hype and massive investment that the data aren’t ready to support. A crash ensues, backers lose millions, egos are bruised—yet the pioneers slowly trudge forward. They regroup, away from the limelight, and try to learn from failure. When it comes to synthetic … Continue reading “From Dance Clubs to Syn Bio: MIT’s Collins on Startups, Second Chances”

Pioneer Square Labs Obtains $12,500,000 New Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=2b18848f-b8c0-4059-84ca-08ae9b612c6a Date 10/2/2015 Company Name Pioneer Square Labs Mailing Address Undisclosed Seattle, WA 98104 USA Company Description Building a great startup is hard. Really hard. It requires domain expertise, uncommon talent at all levels, great execution, perfect timing, and a little luck. If you are an experienced, execution-oriented business person or technologist, … Continue reading “Pioneer Square Labs Obtains $12,500,000 New Financing”

Spiral Genetics Garners $200,000 New Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=96d654eb-4952-410b-a6da-69e4f0c11716 Date 10/2/2015 Company Name Spiral Genetics Mailing Address 1507 Western Ave. Seattle, WA 98101 USA Company Description Spiral makes sophisticated DNA sequence data analysis simple. Spiral’s bioinformatics platform is easy to use, powerful, fast and affordable. We offer two editions of our software, a cloud edition and a cluster edition. We … Continue reading “Spiral Genetics Garners $200,000 New Round”

New VC-Backed School Joins Ranks of SF’s Indie Coding Skills Shops

San Francisco hosts so many freestanding computer programming schools and code bootcamps now that it’s hard to keep track of them all. But make room for another one. A trio of alumni from France’s European Institute of Technology is launching the new Holberton School in a 4,000-square-foot space on Battery Street, and they’re offering free … Continue reading “New VC-Backed School Joins Ranks of SF’s Indie Coding Skills Shops”

Big Name VCs Back Seattle ‘Startup Studio’ Pioneer Square Labs

Some of the biggest names in Northwest investing and entrepreneurship, including prolific angel investor Geoff Entress and startup founder/venture capitalist Greg Gottesman, have opened a “startup studio” to form new companies with financial backing from most of the region’s venture firms, along with notable players from Silicon Valley and beyond. Pioneer Square Labs (PSL), based … Continue reading “Big Name VCs Back Seattle ‘Startup Studio’ Pioneer Square Labs”

Dolly Obtains $8,000,000 Series A Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=3e812a81-c705-4a69-81e8-e8ea2f2d33c7 Date 10/1/2015 Company Name Dolly Mailing Address Undisclosed Seattle, WA 98103 USA Company Description Dolly is a marketplace that connects you with a reliable, background-checked Helper who has a truck, van, or large SUV. Browse with confidence knowing that you can get a large purchase home. Website http://www.getdolly.com Transaction Type Venture … Continue reading “Dolly Obtains $8,000,000 Series A Financing”

Spaceflight Buys SpaceX Falcon 9 Rocket for 2017 Rideshare Mission

Seattle space business Spaceflight, which sends its customers’ small satellites into orbit by renting excess capacity on other companies’ launch vehicles, bought a Falcon 9 rocket from SpaceX to conduct its own dedicated “rideshare” mission in 2017. By controlling the entire mission, Spaceflight can cater to higher-value customers who weren’t willing to trade the cost … Continue reading “Spaceflight Buys SpaceX Falcon 9 Rocket for 2017 Rideshare Mission”

SheerID Obtains $5,300,000 Series A Financing

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=08b73e4b-7919-48bf-915f-2d8247bfe362 Date 9/30/2015 Company Name SheerID Mailing Address 2451 Willamette St. Eugene, OR 97405 USA Company Description SheerID helps companies protect their special offers by instantly verifying customer segments online. Website http://www.sheerid.com Transaction Type Venture Equity Transaction Amount $5,300,000 Transaction Round Series A Proceeds Purposes This funding will fuel the company to … Continue reading “SheerID Obtains $5,300,000 Series A Financing”

Accelerator Adds $11.7M, Reels in AbbVie, WuxiTech to Back Startups

[Updated, 10:15 a.m. ET] Accelerator Corp. raised $51.1 million and made its long-awaited expansion into New York city last year, and at the time, CEO Thong Le mentioned that his company wasn’t done raising money for the effort. Today it’s added that cash, and a few new strategic investors to its pool of backers as … Continue reading “Accelerator Adds $11.7M, Reels in AbbVie, WuxiTech to Back Startups”

My Déjà Vu Moment in Genomics: Why We Need Industry Standards Now

I am a serial entrepreneur who has spent the past couple of decades advancing the front lines of technology in digital healthcare, wireless communications, and semiconductor industries. And I’ve been experiencing a déjà vu moment in genomics. Back in 1994, when I was designing electrical circuits as part of my doctorate program at the University … Continue reading “My Déjà Vu Moment in Genomics: Why We Need Industry Standards Now”

Amazon Plans to Open “Tech Hub” in Downtown Detroit

Twitter, Google, and Microsoft have all established a significant presence in Detroit during the past few years, helping legitimize the Motor City as a place on the rebound, and now Amazon will join them. The Seattle-based online retailer announced today that it will open a downtown technology hub (whatever that means) and a corporate office … Continue reading “Amazon Plans to Open “Tech Hub” in Downtown Detroit”

Trinity’s Fred Wang on Thinking Outside the Silicon Valley Box

When it comes to investing in technology startups, anywhere beyond Silicon Valley is considered a “secondary market.” It’s just not possible to find a comparable density of super angel investors, venture capital firms, and tech startups anywhere else. Of the nearly $31 billion that venture firms have invested nationwide through the first half of 2015, … Continue reading “Trinity’s Fred Wang on Thinking Outside the Silicon Valley Box”

Cabot Microelectronics Acquires NexPlanar for $142,000,000

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=75374646-9a51-4c57-836f-40993785b5ac Date 9/28/2015 Company Name NexPlanar Mailing Address 7175 NW Evergreen Parkway Hillsboro, OR 97124 USA Company Description NexPlanar builds the next generation of chemical mechanical planarization (CMP) pads for the semiconductor device industry. Our propriety nano-domain technology coupled with patented molded grooves and the unique ability to tune the pads results … Continue reading “Cabot Microelectronics Acquires NexPlanar for $142,000,000”

Rising Tide Fund Aims to Get More Women Comfortable with Investing

A new Silicon Valley-based angel fund meant to get women more comfortable with investing officially launched today with support from the Kauffman Foundation. The Rising Tide Fund employs a collaborative investing model, with nine seasoned women angel investors serving as advisers to 90 women—all accredited investors—from across the United States, who will be non-managing members … Continue reading “Rising Tide Fund Aims to Get More Women Comfortable with Investing”

West Coast Biotech Roundup: Gilead, Conatus, Exelixis, and More

Those of you who thought that DreamWorks’ Shrek franchise ended in 2010 with Shrek Ever After may have been surprised when a new installment played out over the past week with the big green ogre re-imagined as a former hedge-fund-manager-turned biotech executive. Martin Shkreli, CEO of Turing Pharmaceuticals, called down the wrath of the Twitter-verse … Continue reading “West Coast Biotech Roundup: Gilead, Conatus, Exelixis, and More”

Here’s What Convinced Me to Order a $2,000 Glowforge Laser Cutter

I haven’t told my daughters yet that we’re getting this new tool that has captured my imagination and will soon help them make their own toys—and who knows what else. But I just ordered a Glowforge laser cutter and engraver from the eponymous Seattle startup, and I have to say, I’m pretty excited. Disclosures: Even … Continue reading “Here’s What Convinced Me to Order a $2,000 Glowforge Laser Cutter”

Joylux Garners $3,000,000 Seed Funding

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=42472c18-22ce-4e50-820f-3f913815c187 Date 9/24/2015 Company Name Joylux Mailing Address 1126 34th Ave. Seattle, WA 98122 USA Company Description Joylux is an innovative consumer health and wellness company creating transformational LED-focused products that bring joy to the lives of our customers. Website http://www.joyluxinc.com Transaction Type Venture Equity Transaction Amount $3,000,000 Transaction Round Seed Proceeds … Continue reading “Joylux Garners $3,000,000 Seed Funding”

Atigeo Obtains $18,400,000 New Funding Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=a6aac4e0-a124-4dca-a24b-6ffb6694d7d6 Date 9/24/2015 Company Name Atigeo Mailing Address 800 Bellevue Way NE Bellevue, WA 98004 USA Company Description Atigeo is a technology company that inspires compassionate people who integrate information with wisdom for a better world. Our premier software platform, xPatterns, makes data in organizations and ecosystems accessible and secure for discovery, … Continue reading “Atigeo Obtains $18,400,000 New Funding Round”

Mona Garners $118,000 Seed Financing Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=49a48a80-801a-4309-9076-1c06b44ea749 Date 9/24/2015 Company Name Mona Mailing Address 2211 Elliott Avenue Seattle, WA 98121 USA Company Description Start a Mission for your specific shopping goal and Mona will keep you up to date on exactly the things you’re looking for. She will continuously search and track items, specific to you and your … Continue reading “Mona Garners $118,000 Seed Financing Round”

Shkreli Implodes And Provides Hillary A Perfect Medicare Moment

It was already a good political time for Hillary Clinton to unveil her plan to control the cost of prescription drugs. Martin Shkreli made it perfect. As you’ve probably heard by now, the front-running Democratic candidate Clinton on Tuesday outlined about a dozen ways she would aim to alter the American healthcare landscape if elected … Continue reading “Shkreli Implodes And Provides Hillary A Perfect Medicare Moment”

Seattle 2035: Innovators Kelman, Etzioni, Hood, & More Tackle Big Questions

What’s your vision for Seattle 20 years from now? What will it take to continue the region’s tradition of innovation, and to develop and tap everyone’s talent? What are the big technology changes and investment opportunities? How do we remake Seattle as not just a smart city, but one that’s wise and resilient? These are … Continue reading “Seattle 2035: Innovators Kelman, Etzioni, Hood, & More Tackle Big Questions”

New Frontiers: Space Tech Ecosystem Begins to Grow Around Spaceport

An incubator designed to boost space tech startups could be operating in Houston in as soon as two years. The incubator would be one part of the planned Spaceport to be located at Houston’s Ellington Field, the 10th such facility in the United States. The Federal Aviation Administration gave the former U.S. Air Force base … Continue reading “New Frontiers: Space Tech Ecosystem Begins to Grow Around Spaceport”

As Industry Leaders Falter, Formlabs and Others Push New 3D Printers

[Updated with video, 5:50pm. See below] Where is the 3D-printing market heading? If you consider leaders like 3D Systems and Stratasys, the picture doesn’t look so good. 3D Systems’ stock (NYSE: [[ticker:DDD]]) has plummeted by 74 percent over the past year, while Stratasys (NASDAQ: [[ticker:SSYS]]) is down by a similar percentage. Their market caps are … Continue reading “As Industry Leaders Falter, Formlabs and Others Push New 3D Printers”

Skilljar Garners $2,600,000 New Financing Round

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=3009455e-686b-4ec5-bdef-99939918c231 Date 9/22/2015 Company Name Skilljar Mailing Address 206 1st Ave S. Seattle, WA 98104 USA Company Description Skilljar’s online training platform enables you to successfully onboard, engage, and retain your customers. It’s easy to create training courses, distribute to web and mobile devices, and track results. Website http://www.skilljar.com Transaction Type Venture … Continue reading “Skilljar Garners $2,600,000 New Financing Round”

Just Biotherapeutics Garners $15,000,000 Series A Funding

Feed Type Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=ff0e4988-0b66-4c19-af2f-b2fbb055d93b Date 9/22/2015 Company Name Just Biotherapeutics Mailing Address 401 Terry Avenue North Seattle, WA 98109 USA Company Description Just is an integrated design company focused on the technology of biotherapeutics, from molecule to manufacturing plant. We believe that technological innovation will accelerate biotherapeutic development and dramatically reduce the cost of these … Continue reading “Just Biotherapeutics Garners $15,000,000 Series A Funding”

Kickstarting Entrepreneurs in San Diego by Testing Market Demand

In the six or seven years since Kickstarter and Indiegogo launched their crowdfunding sites, the way entrepreneurs raise money to finance their endeavors has fundamentally changed. These two companies have become the gold standard for helping entrepreneurs get their startups off the ground. In the old days (before 2008), an entrepreneur would typically come up … Continue reading “Kickstarting Entrepreneurs in San Diego by Testing Market Demand”