Borders today launched an assault on Amazon, while fighting for its own survival. The Ann Arbor, MI-based bookseller continued its aggressive new mission of trying to remain relevant in a highly competitive space by opening its new eBook store and launching two more eReader apps for Blackberry and Android devices.
Today’s announcement follows its release last month of the $149.99 Kobo e-reader, and iPhone and iPad apps.
Borders has been losing money for four straight years and hopes that its plan to introduce up to 10 different eReader devices by the end of this year will set the company back on a more profitable course.
Author: Howard Lovy
Howard Lovy is a veteran journalist who has focused primarily on technology, science and innovation during the past decade.
In 2001, he helped launch Small Times Magazine, a nanotech publication based in Ann Arbor, MI, where he built the freelance team and worked closely with writers to set the tone and style for an emerging sector that had never before been covered from a business perspective. Lovy's work at Small Times, and on one of the first nanotechnology-themed blogs, helped him earn a reputation for making complex subjects understandable, interesting, and even entertaining for a broad audience. It also earned him the 2004 Prize in Communication from the Foresight Institute, a nanotech think tank.
In his freelance work, Lovy covers nanotechnology in addition to technological innovation in Michigan with an emphasis on efforts to survive and retool in the state's post-automotive age. Lovy's work has appeared in many publications, including Wired News, Salon.com, the Wall Street Journal, The Detroit News, The Scientist, the Forbes/Wolfe Nanotech Report, Michigan Messenger, and the Ann Arbor Chronicle.
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