Google Acquires Incentive Targeting for Undisclosed Sum

  • Feed Type
  • Date
    11/28/2012
  • Company Name
    Incentive Targeting
  • Mailing Address
    196 Broadway First Floor Cambridge, MA 02139
  • Company Description
    Incentive Targeting partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products. Using our service, manufacturers market directly to individual shoppers across our entire retail network—based on each person’s detailed purchase history.
  • Website
    http://www.incentivetargeting.com
  • Transaction Type
    M&A
  • Transaction Amount
    Undisclosed
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    Financial terms of the transaction were not disclosed by the parties.