Adara Media Obtains $20,000,000 New Funding Round

  • Feed Type
  • Date
    2/21/2013
  • Company Name
    Adara Media
  • Mailing Address
    800 W. El Camino Real Mountain View, CA 94040
  • Company Description
    Adara Media makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers.
  • Website
    http://www.adaramedia.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $20,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    This financing will fuel increased investment and growth in Adara’s awardwinning solution, The Global First Party Data Platform.
  • M&A Terms
  • Venture Investor
    QuestMark Partners
  • Venture Investor
    August Capital
  • Venture Investor
    Morgenthaler Ventures
  • Venture Investor
    ONSET Ventures
  • Venture Investor
    Thayer Ventures