Company Description rollApp is an application publishing platform that allows end customers to get access to software-on-demand services using freemium model. For software publishers it instantly adds new features to their applications and provides new distribution/revenue channel, for advertisers it brings traditional TV-style advertising model to non-TV devices.
Proceeds Purposes RollApp plans to use the latest funding to spin out of its beta stage of development to support more devices/platforms and, ultimately, to start monetising the service.